Channel 4 logo to form Big Art project

Channel 4 is to install a giant 48-foot high steel version of its iconic logo outside its Horseferry Road headquarters to throw the spotlight onto the Big Art Project.

The installation, which will be customised by four artists over 12 months, "will mirror the channel's on-air identity with steel bars forming the instantly recognisable '4' logo only when viewed from a certain angle."

The logo art will form only one part of the wider Big Art Project, which started filming in 2005 for a premiere next year. Seven sites have been nominated to receive an art installation - one each in Beckton, Belfast, Burnley, Cardigan, Isle of Mull, Sheffield and St. Helens. In addition to showing the installations, the series will examine the entire commissioning process "to offer a candid account of the successes and pitfalls on the journey to achieving new public art works."

And how it will look from the front...

http://www.channel4.com/culture/microsites/B/bigart/images/big4.jpg

I really hope they use it as an actual on-screen ident. I think it'd work particularly well going into Channel 4 News and other flagship factual programmes.

Ideally with a modified version of the Fourscore fanfare with punctuation on form-up, as with some other idents do. I'm sure you can imagine what I mean without having going into Tumbler notation