Channel 4 on ITV1

Did anyone else see the advert for Desperate Housewives (a Channel 4 show) on ITV1 (in the middle of ITV's downmarket version of Strictly)?

Seems a bit odd - anyone know why?

Because Channel 4 bought advertising space on ITV1, just like all the other advertisers. They do this quite a lot.

Thank you!

Yes this has happened on numerous occasions quite recently.

Didn't this happen a lot when Channel 4. was reliant on ITV, in it's youth?

I beleive when Channel 4 was just starting, the regional ITV stations had to play out it's adverts, I'm guessing this was before they had state of the art equipment.

A Five ad for House just aired on ITV2, as well.

This kind of thing has happened in the past - there's no reason why it shouldn't - though usually it's been smaller digital channels which buy ad space on the main channels. I guess this is a sign of things to come.

This is the first time I recall C4 advertising on other channels, but I think ITV and Five have done it in the past.


It's a wonder C4 don't DOG their ads on other channels considering all the "4 DVD" adverts have a "4" DOG in the bottom right corner.

Taking this slightly off-topic here, but who agrees with me that the trailers for House being shown across the different channels, and the ones for House and five in grneral, shown only on five, are very well put together and certainly work very well. It got me watching the first time I glanced across one, and depicts the brand as one that's up and coming and has some excellent shows.

UKTV are always doing it!

I saw it too and thought it was odd .Then i saw Five doing the same thing on ITV 2 for House.

Nothing to do with technology - the ITV companies provided the advertising on Channel 4. Channel 4 being brand new would have had the newest technology

C4 was sent to all the ITV companies and they'd leave gaps for the adverts, the ITV sales teams would sell the airtime on C4 in their region and the transmission departments would insert the adverts in the gaps