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Channel 4 Idents

New Rollercoaster ident (November 2007)

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IS
Inspector Sands
[Mod Edit: The original thread was split to this new one]

On the subject of Channel 4 (and because I can't find another thread on the subject).... was that a new ident earlier? The 4 was formed by various parts of a rollercoaster.

Oh and they used a Christmas sting earlier too
FA
fanoftv
Inspector Sands posted:
On the subject of Channel 4 (and because I can't find another thread on the subject).... was that a new ident earlier? The 4 was formed by various parts of a rollercoaster.

Oh and they used a Christmas sting earlier too


Interesting.
I've never seen a rollercoaster ident, and what do you mean by sting? A break bumper?
GE
thegeek Founding member
noggin posted:
Humpty Dumpty posted:
Well the rumour in the transmission world is that they aren't the only ones in for it... begins with an A ends in a t.


Would it be a separate playout operation owned (or owned by a consortium led) by the same Australian bank as Red Bee ? If so - then it makes sense to cosite the operations doesn't it?

Interesting - as the company that provides this playout operation has just been appointed (instead of Siemens) by the BBC to provide uplink facilities for the Freesat operation ?
That one ends in an A, not a T Smile
I don't think the Arqiva press release is telling the full story - Siemens are still involved in Freesat, they just haven't issued a press release yet.
IS
Inspector Sands
fanoftv posted:
Inspector Sands posted:
On the subject of Channel 4 (and because I can't find another thread on the subject).... was that a new ident earlier? The 4 was formed by various parts of a rollercoaster.

Oh and they used a Christmas sting earlier too


Interesting.
I've never seen a rollercoaster ident, and what do you mean by sting? A break bumper?


Yep between the break and the trails the background behind the '4' was a load of baubles (they've used this the last couple of years)

The rollorcoaster one lasts ages and you can't really see the 4 coming then it's very subtle
NG
noggin Founding member
thegeek posted:
noggin posted:
Humpty Dumpty posted:
Well the rumour in the transmission world is that they aren't the only ones in for it... begins with an A ends in a t.


Would it be a separate playout operation owned (or owned by a consortium led) by the same Australian bank as Red Bee ? If so - then it makes sense to cosite the operations doesn't it?

Interesting - as the company that provides this playout operation has just been appointed (instead of Siemens) by the BBC to provide uplink facilities for the Freesat operation ?
That one ends in an A, not a T Smile
I don't think the Arqiva press release is telling the full story - Siemens are still involved in Freesat, they just haven't issued a press release yet.


Ah - but the company that ends in an A has a division that ends in a T doesn't it?
BR
Brekkie
So was Inspector Sands just dreaming about the rollercoaster ident or has it just not been seen since?
BH
BillyH Founding member
I've seen it, it was used before 'Deal or No Deal' on Saturday:
*
*
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The 4 doesn't appear for long at all!
PC
Paul Clark
Well...Forget the likes of 'Container' - this really looks dead subtle to me; and while I've yet to see it in motion, it definitely sounds like the form-up time (whatever there is of that) doesn't make it any more obvious!

Perhaps a double-edged sword of a symbol; if it's too brief then some people are just going to miss it and think "what the hell...?" but the viewers are then, invited to 'spot the 4', which I guess includes identifying the added pieces of the logo before they align - a bit of a gamble maybe, but I like it. When the '4' is worked nigh on seamlessly into the environment and initially remains quite hidden, those are the most enjoyable IMO.
AL
alisterj
Ooh i want to see this!
BR
Brekkie
Hopefully I'll catch it soon then.


I think the beauty of these idents is the logo isn't slapped on screen throughout - they treat the viewers with a bit of intelligence and the belief the idents themselves stand out - which of course they do.


Would like to see a few more night ones though - talking of which, is UFO still used at all. Haven't seen it for ages!
BE
Ben Founding member
Yeah UFO was used the other night, I don't know what was on as I was channel hopping wouldn't surprise me if it was a sci-fi film.

The rollercoaster ident was used before the world music awards the other night. I think the lead-in is too long for such a short appearance by the logo - would have been good if they'd managed to get the logo formed up twice or something. Still good though.
DB
dbl
Just saw the Rollercoaster Ident before Ugly Betty just now, damn I should have turn on the cap card.. Embarassed

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