PC
Enjoyed the quiz, Jimmy Carr ending the programme saying "See you again in 25 years". And I reckon Richard and David make a good duo just for the humour.
BR
I saw that as well. It was shown again during the 1st adverts of The Big Fat Anniversary Quiz. The Jungle Book was actually released in 1967, and the latest release on Amazon is listed as the 40th Anniversary release, although didn't the advert say it was a 25th anniversary release?
Near the end of the advert, it said "also including Channel 4's 25th Birthday" (or something very similar to that). Does anyone know what this means?
It's worded quite cleverly so it doesn't actually say it's the 25th Anniversary of the Jungle Book - but rather implies that buying the anniversary edition of the Jungle Book would be an ideal way to celebrate 25 Years of C4.
Anyhow - good on Disney for marking the occasion - it's a shame no other advertisers took the opportunity.
Thanks for that.
kernow posted:
Ben posted:
Was it me or did a Jungle Book advert just feature something about Channel 4's 25th birthday?
I saw that as well. It was shown again during the 1st adverts of The Big Fat Anniversary Quiz. The Jungle Book was actually released in 1967, and the latest release on Amazon is listed as the 40th Anniversary release, although didn't the advert say it was a 25th anniversary release?
Near the end of the advert, it said "also including Channel 4's 25th Birthday" (or something very similar to that). Does anyone know what this means?
It's worded quite cleverly so it doesn't actually say it's the 25th Anniversary of the Jungle Book - but rather implies that buying the anniversary edition of the Jungle Book would be an ideal way to celebrate 25 Years of C4.
Anyhow - good on Disney for marking the occasion - it's a shame no other advertisers took the opportunity.
tesandco posted:
And for a load of grabs from this evening - http://www.tvwhirl.co.uk/c4252007.html (I'd have had it up earlier, if I'd not been having so much bother getting the clips to upload). Happy Birthday Channel 4, and a fantastic job on making over the channel for a day. 
It takes something special to persuade me to be bothered to dig out the big aerial for analogue (given the lack of D3/4 Mux here).
It takes something special to persuade me to be bothered to dig out the big aerial for analogue (given the lack of D3/4 Mux here).
Thanks for that.
PC
I just don't understand why the blocks were dropped in the first place.
I know why new controllers want to impose their own idea of a brand on a station. I know why some idents may become outdated.
But in America and Canada, idents and logos are used for decades, because they have become so iconic.
Seeing the 4 blocks today, it was clear, as pointed out earlier, that they haven't dated at all. The new idents are good and clever, but they're nowhere near as good as the original. Albeit that, after attempts at celebrity idents, daft circles and God knows what else, the creators were well-intentioned and saw them as paying homage to the past.
But in an era where nostalgia seems to rule, where the likes of Wispa, old adverts we remember from a decade ago and God knows what else are being shown again, is there not a case for bringing the ident back permanently? As much as I know it ain't gonna happen...
I know why new controllers want to impose their own idea of a brand on a station. I know why some idents may become outdated.
But in America and Canada, idents and logos are used for decades, because they have become so iconic.
Seeing the 4 blocks today, it was clear, as pointed out earlier, that they haven't dated at all. The new idents are good and clever, but they're nowhere near as good as the original. Albeit that, after attempts at celebrity idents, daft circles and God knows what else, the creators were well-intentioned and saw them as paying homage to the past.
But in an era where nostalgia seems to rule, where the likes of Wispa, old adverts we remember from a decade ago and God knows what else are being shown again, is there not a case for bringing the ident back permanently? As much as I know it ain't gonna happen...
BR
The blocks have never been dropped - they've just been developed over the years (just as US logos have been) - and C4 is all the better for it.
Yes, it was good to see the idents today but don't let nostalgia put things out of perspective. Though I'm sure one day a new set of idents could take clear inspiration from the originals, though in many ways the original idents are timeless - they are also to an extent dated and couldn't serve the same purpose today as they did back then.
The only way in fact I could see the idents working today in the classic form was if they were used without continuity as just a simple animation going straight into the programme.
Just imagine how boring today would have been if they'd played the same idents they'd been using for every day of the past 25 years. The idents are part of the channels history - and the continuity of the logo throughout the very different eras of on-screen branding really adds to that.
p_c_u_k posted:
I just don't understand why the blocks were dropped in the first place.
I know why new controllers want to impose their own idea of a brand on a station. I know why some idents may become outdated.
But in America and Canada, idents and logos are used for decades, because they have become so iconic.
Seeing the 4 blocks today, it was clear, as pointed out earlier, that they haven't dated at all. The new idents are good and clever, but they're nowhere near as good as the original. Albeit that, after attempts at celebrity idents, daft circles and God knows what else, the creators were well-intentioned and saw them as paying homage to the past.
But in an era where nostalgia seems to rule, where the likes of Wispa, old adverts we remember from a decade ago and God knows what else are being shown again, is there not a case for bringing the ident back permanently? As much as I know it ain't gonna happen...
I know why new controllers want to impose their own idea of a brand on a station. I know why some idents may become outdated.
But in America and Canada, idents and logos are used for decades, because they have become so iconic.
Seeing the 4 blocks today, it was clear, as pointed out earlier, that they haven't dated at all. The new idents are good and clever, but they're nowhere near as good as the original. Albeit that, after attempts at celebrity idents, daft circles and God knows what else, the creators were well-intentioned and saw them as paying homage to the past.
But in an era where nostalgia seems to rule, where the likes of Wispa, old adverts we remember from a decade ago and God knows what else are being shown again, is there not a case for bringing the ident back permanently? As much as I know it ain't gonna happen...
The blocks have never been dropped - they've just been developed over the years (just as US logos have been) - and C4 is all the better for it.
Yes, it was good to see the idents today but don't let nostalgia put things out of perspective. Though I'm sure one day a new set of idents could take clear inspiration from the originals, though in many ways the original idents are timeless - they are also to an extent dated and couldn't serve the same purpose today as they did back then.
The only way in fact I could see the idents working today in the classic form was if they were used without continuity as just a simple animation going straight into the programme.
Just imagine how boring today would have been if they'd played the same idents they'd been using for every day of the past 25 years. The idents are part of the channels history - and the continuity of the logo throughout the very different eras of on-screen branding really adds to that.
PC
Maybe not the exact same ident - but I feel the majority of the public, who don't watch idents with the same closeness as we do, still identify Channel 4 instantly with that iconic theme music. And that's presumably what an ident is there for.
None of the replacements have had the same impact.
Nostalgia's a big thing right now. Doctor Who came back with jazzed up presentation, but essentially the same theme music. Channel 4 could do a lot worse.
None of the replacements have had the same impact.
Nostalgia's a big thing right now. Doctor Who came back with jazzed up presentation, but essentially the same theme music. Channel 4 could do a lot worse.
AL
The new idents are good and clever, but they're nowhere near as good as the original.
I can understand that anything I ever post on here seems to be about how great Channel 4 is, and "Can I have some Channel 4 clean ident music', but I personally have liked all of Channel 4's presentation. I even quite liked the circles!
The important thing is that the logo hasn't changed, and although I like the original idents, there is no way that they are "better" than the current ones. The current ones are the best on tv, innovative, very creative... all that. Everything.[B]
p_c_u_k posted:
The new idents are good and clever, but they're nowhere near as good as the original.
I can understand that anything I ever post on here seems to be about how great Channel 4 is, and "Can I have some Channel 4 clean ident music', but I personally have liked all of Channel 4's presentation. I even quite liked the circles!
The important thing is that the logo hasn't changed, and although I like the original idents, there is no way that they are "better" than the current ones. The current ones are the best on tv, innovative, very creative... all that. Everything.[B]
BH
BillyH
Founding member
Just absolutely beyond awesome work from C4 today. It was so cool to see the old idents and stuff again (I remember getting so sick of that Football Italia one as a kid, as I'd turn on Channel 4 hoping to see some kids shows or something and then 'boring football' would start). The work on the ECPs and stuff was perfect too, the trailers felt so incredibly retro even though they weren't based on any particular past style that I remember!
To think they could have wimped out and just used slightly changed versions of their current idents (maybe replacing the '4' with a big '25' or something), but instead did such a good job is brill. Hope something similar happens for the 30th in 2012!
To think they could have wimped out and just used slightly changed versions of their current idents (maybe replacing the '4' with a big '25' or something), but instead did such a good job is brill. Hope something similar happens for the 30th in 2012!
PC
I completely understand why they were dropped. I doubt it was anything to do with some controller hating the idea - I'd suggest it was probably indeed the other case, of keeping contemporary - but without disrespecting the original concept, which instead of being scrapped was retained and symbolised differently, nor scrapping the '4' logo which they also saw was fit for continued use, without which it would not have the strength of brand it has today.
In 1982, Channel 4 launched and brought with it the blocks, an identity that harnessed then state-of-the-art CG, and others followed. In 1996, these were IMO becoming a tad dated - not massively, but just slightly dated - something that those at C4 would have had to agree on to merit any change - and so the redesign took that step to once again bring to the channel a style that was extremely fresh and pioneering, in fact so much so, that I can envisage the Circles / 'Connections' idents not looking dated in the slightest if used among today's idents and brands of other channels - which is something I truthfully cannot say about the originals.
However, if there's one thing I always thought about the Channel 4 of 96 - 04, is that to keep the '4' as a static logo which does not break apart, does not disassemble or reassemble itself in any way seemed very much a waste, given it was designed with that very function in mind.
It took a while before they considered this, all the while remaining truly contemporary, it must be said - but what we have now with the Parallax 4's has achieved that balance of the use of the logo to its full potential again, but in a way that is modern - essentially a repeat of the success of the 1982 originals, but up-to-speed with present day techniques.
Had they dropped the '4' itself when they dropped the coloured blocks, that would have been the real disaster. But thankfully someone understood its value: it is priceless. And 25 years on is truly reassuring - perhaps in a sense even comforting - to see the very same iconic logo still there on-screen; a testament to the fact that truly iconic symbols or logos as standalone need never be dumped - and since in that sense it has been there since day 1, has been there for decades, Channel 4 is actually the least guilty of all the main channels of dumping iconic symbols; surely, that puts things into perspective branding-wise.
BBC1 axed the globe in 2002, BBC2 without any mention or respect scrapped its original 91 '2' more recently, and through all this Channel 4 has kept the '4', refusing to ever scrap it or deliberately and pointlessly tweak its proportions.
And for that, I at least am rather grateful. It's in my eyes the only truly established British TV channel icon we have left, and may long it live.
p_c_u_k posted:
I just don't understand why the blocks were dropped in the first place.
I know why new controllers want to impose their own idea of a brand on a station. I know why some idents may become outdated.
But in America and Canada, idents and logos are used for decades, because they have become so iconic.
Seeing the 4 blocks today, it was clear, as pointed out earlier, that they haven't dated at all. The new idents are good and clever, but they're nowhere near as good as the original. Albeit that, after attempts at celebrity idents, daft circles and God knows what else, the creators were well-intentioned and saw them as paying homage to the past.
But in an era where nostalgia seems to rule, where the likes of Wispa, old adverts we remember from a decade ago and God knows what else are being shown again, is there not a case for bringing the ident back permanently? As much as I know it ain't gonna happen...
I know why new controllers want to impose their own idea of a brand on a station. I know why some idents may become outdated.
But in America and Canada, idents and logos are used for decades, because they have become so iconic.
Seeing the 4 blocks today, it was clear, as pointed out earlier, that they haven't dated at all. The new idents are good and clever, but they're nowhere near as good as the original. Albeit that, after attempts at celebrity idents, daft circles and God knows what else, the creators were well-intentioned and saw them as paying homage to the past.
But in an era where nostalgia seems to rule, where the likes of Wispa, old adverts we remember from a decade ago and God knows what else are being shown again, is there not a case for bringing the ident back permanently? As much as I know it ain't gonna happen...
I completely understand why they were dropped. I doubt it was anything to do with some controller hating the idea - I'd suggest it was probably indeed the other case, of keeping contemporary - but without disrespecting the original concept, which instead of being scrapped was retained and symbolised differently, nor scrapping the '4' logo which they also saw was fit for continued use, without which it would not have the strength of brand it has today.
In 1982, Channel 4 launched and brought with it the blocks, an identity that harnessed then state-of-the-art CG, and others followed. In 1996, these were IMO becoming a tad dated - not massively, but just slightly dated - something that those at C4 would have had to agree on to merit any change - and so the redesign took that step to once again bring to the channel a style that was extremely fresh and pioneering, in fact so much so, that I can envisage the Circles / 'Connections' idents not looking dated in the slightest if used among today's idents and brands of other channels - which is something I truthfully cannot say about the originals.
However, if there's one thing I always thought about the Channel 4 of 96 - 04, is that to keep the '4' as a static logo which does not break apart, does not disassemble or reassemble itself in any way seemed very much a waste, given it was designed with that very function in mind.
It took a while before they considered this, all the while remaining truly contemporary, it must be said - but what we have now with the Parallax 4's has achieved that balance of the use of the logo to its full potential again, but in a way that is modern - essentially a repeat of the success of the 1982 originals, but up-to-speed with present day techniques.
Had they dropped the '4' itself when they dropped the coloured blocks, that would have been the real disaster. But thankfully someone understood its value: it is priceless. And 25 years on is truly reassuring - perhaps in a sense even comforting - to see the very same iconic logo still there on-screen; a testament to the fact that truly iconic symbols or logos as standalone need never be dumped - and since in that sense it has been there since day 1, has been there for decades, Channel 4 is actually the least guilty of all the main channels of dumping iconic symbols; surely, that puts things into perspective branding-wise.
BBC1 axed the globe in 2002, BBC2 without any mention or respect scrapped its original 91 '2' more recently, and through all this Channel 4 has kept the '4', refusing to ever scrap it or deliberately and pointlessly tweak its proportions.
And for that, I at least am rather grateful. It's in my eyes the only truly established British TV channel icon we have left, and may long it live.
RE
Of which i still can't see the difference...
Seriously, the change C4 made in going from 3D coloured blocks to a tiny flat white logo in 1996 is far, far bigger than the very slight redraw of the "2", which is lesser than the differences between the hand-fabricated '91 2s. Ask 100 people in a survey (with examples but no prompting) what the difference is, and 99 won't be able to tell you...
Aww... not catch any of the mid-90s-style playouts (which I remember better than "Fourscore") that some people on this thread said were used on some junctions?
Paul Clark posted:
BBC2 without any mention or respect scrapped its original 91 '2' more recently....
Of which i still can't see the difference...
Seriously, the change C4 made in going from 3D coloured blocks to a tiny flat white logo in 1996 is far, far bigger than the very slight redraw of the "2", which is lesser than the differences between the hand-fabricated '91 2s. Ask 100 people in a survey (with examples but no prompting) what the difference is, and 99 won't be able to tell you...
tesandco posted:
And for a load of grabs from this evening - http://www.tvwhirl.co.uk/c4252007.html (I'd have had it up earlier, if I'd not been having so much bother getting the clips to upload). Happy Birthday Channel 4, and a fantastic job on making over the channel for a day. It takes something special to persuade me to be bothered to dig out the big aerial for analogue (given the lack of D3/4 Mux here).
It takes something special to persuade me to be bothered to dig out the big aerial for analogue (given the lack of D3/4 Mux here).
Aww... not catch any of the mid-90s-style playouts (which I remember better than "Fourscore") that some people on this thread said were used on some junctions?
BC
I saw that as well. It was shown again during the 1st adverts of The Big Fat Anniversary Quiz. The Jungle Book was actually released in 1967, and the latest release on Amazon is listed as the 40th Anniversary release, although didn't the advert say it was a 25th anniversary release?
Near the end of the advert, it said "also including Channel 4's 25th Birthday" (or something very similar to that). Does anyone know what this means?
I think what Mr. Serafinowicz said was something like "Perfect for any celebration, including Channel 4's 25th birthday".
Blake Connolly
Founding member
kernow posted:
Ben posted:
Was it me or did a Jungle Book advert just feature something about Channel 4's 25th birthday?
I saw that as well. It was shown again during the 1st adverts of The Big Fat Anniversary Quiz. The Jungle Book was actually released in 1967, and the latest release on Amazon is listed as the 40th Anniversary release, although didn't the advert say it was a 25th anniversary release?
Near the end of the advert, it said "also including Channel 4's 25th Birthday" (or something very similar to that). Does anyone know what this means?
I think what Mr. Serafinowicz said was something like "Perfect for any celebration, including Channel 4's 25th birthday".
IS
In 1982, Channel 4 launched and brought with it the blocks, an identity that harnessed then state-of-the-art CG, and others followed. In 1996, these were IMO becoming a tad dated - not massively, but just slightly dated - something that those at C4 would have had to agree on to merit any change - and so the redesign took that step to once again bring to the channel a style that was extremely fresh and pioneering, in fact so much so, that I can envisage the Circles / 'Connections' idents not looking dated in the slightest if used among today's idents and brands of other channels - which is something I truthfully cannot say about the originals.
Indeed, the originals used yesterday did seem very old fashioned compared with everything else that's on screen at the mo. The format of having a single sting and animation before the announcement hasn't been used for years. The very solid, crisp, 3D style of computer animation is also very rare these days, at least in the UK.
The 'Connections' theme was actually quite good, but possibly ahead of its time
Paul Clark posted:
In 1982, Channel 4 launched and brought with it the blocks, an identity that harnessed then state-of-the-art CG, and others followed. In 1996, these were IMO becoming a tad dated - not massively, but just slightly dated - something that those at C4 would have had to agree on to merit any change - and so the redesign took that step to once again bring to the channel a style that was extremely fresh and pioneering, in fact so much so, that I can envisage the Circles / 'Connections' idents not looking dated in the slightest if used among today's idents and brands of other channels - which is something I truthfully cannot say about the originals.
Indeed, the originals used yesterday did seem very old fashioned compared with everything else that's on screen at the mo. The format of having a single sting and animation before the announcement hasn't been used for years. The very solid, crisp, 3D style of computer animation is also very rare these days, at least in the UK.
The 'Connections' theme was actually quite good, but possibly ahead of its time
:-(
A former member
Even the Train lines Where good,
But I don;t believe there 1982 look old fashioned, maybe because unlike every other station, channel 4 has done the smart thing and kept its logo, and the brand itself is still strong:
is countdown Mainstream? when it started it wasn't
Is there a programme on TV that tell you how to keep you house clean outside Ch4? No
is there programmes on how to eat better, and trying to improve you health, in a down to earth way? no
Ch4 may have become a bit more mainstream but there had to be more clearly in doing this. Yes there has been some more Main stream show, but other are not but do look it,
my point is that lifestyle show may look Main stream, but in fact there not,
and some new aspect have been good:
Wife swap
HCIYH
Super nanny
you are what you eat
Jaime school dinner
has all got a meassge
with the house programme, thats another question,
but what happens when a NON mainstream programme starts on ch4 but becomes popular?
But I don;t believe there 1982 look old fashioned, maybe because unlike every other station, channel 4 has done the smart thing and kept its logo, and the brand itself is still strong:
is countdown Mainstream? when it started it wasn't
Is there a programme on TV that tell you how to keep you house clean outside Ch4? No
is there programmes on how to eat better, and trying to improve you health, in a down to earth way? no
Ch4 may have become a bit more mainstream but there had to be more clearly in doing this. Yes there has been some more Main stream show, but other are not but do look it,
my point is that lifestyle show may look Main stream, but in fact there not,
and some new aspect have been good:
Wife swap
HCIYH
Super nanny
you are what you eat
Jaime school dinner
has all got a meassge
with the house programme, thats another question,
but what happens when a NON mainstream programme starts on ch4 but becomes popular?