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channel 4 advert on itv1

supernanny adverstised on itv 1 (August 2005)

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RH
richard h
has anyone else seen supernanny on channel 4 being adverstised today on itv 1. i was supprised to see this
MS
msim
Havent seen it, but its nothing new. ITV1 have advertised on Ch4 in the past year too.
MA
Matrix
E4 Trailer on ITV2 last night. Not that I was watching American Pie 2, oh course!

It happens quite often with commerical channels, As long as you've the money.... As my mother used to say.
TI
This Is Granada
its a bit strange......on the e4 music advert on ITV2, the e4 music dog is 4:3 safe....(and was fully covered by the ITV2 dog!)....anyway, but on e4 music itsself, the e4 music dog is not 4:3 safe....the small e4 logo is cut off with just the word MUSIC viewed in 4:3.
BE
benjy
That's interesting - channels like LivingTV and UKTV quite commonly advertise on terrestrial channels, but I haven't seen a Channel 4 ad on another channel before.

I think the current ruling is that promotions aired in advertising slots on other channels must not carry the time of the programme, but they are allowed to put the day (AFAIK).
TI
This Is Granada
benjy posted:
That's interesting - channels like LivingTV and UKTV quite commonly advertise on terrestrial channels, but I haven't seen a Channel 4 ad on another channel before.

I think the current ruling is that promotions aired in advertising slots on other channels must not carry the time of the programme, but they are allowed to put the day (AFAIK).


Thats right......on the e4 music ad on itv2 all it said was....."e4 music.....daily"

Nothing about it being on daily from 6am til 2 pm.
LU
Luke
Sky One regularly run promos on Channel Five.
AN
Andrew Founding member
This Is Granada posted:
benjy posted:
That's interesting - channels like LivingTV and UKTV quite commonly advertise on terrestrial channels, but I haven't seen a Channel 4 ad on another channel before.

I think the current ruling is that promotions aired in advertising slots on other channels must not carry the time of the programme, but they are allowed to put the day (AFAIK).


Thats right......on the e4 music ad on itv2 all it said was....."e4 music.....daily"

Nothing about it being on daily from 6am til 2 pm.

And the one for Supernanny says

"Supernanny on Channel Four"
PE
Pete Founding member
Well they used to cross advertise back in the olden days
TW
Time Warp
It must have cost Channel 4 a substantial amount more money to advertise on their rivals network as it's not harmlessly promoting a product like most other adverts, it's saying "don't watch this channel at 9pm on Wednesday night, watch us"?
JJ
Juicy Joe Founding member
Central always used to mention Channel 4 programmes with a logo of Channel 4 incorporated in the Central ident which was very good. You don't get this kind of things nowadays. Rolling Eyes
AJ
A.J.A.
Central had some great fun with their cake ident... probably would look cheesy now, but I loved it at the time (around 1996-7)

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