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Channel 4 - 80s themed brand elements today

Ahead of episode 1 of ‘It’s A Sin’ (January 2021)

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AM
Alfie Mulcahy
Please can they keep these in some way at least


Even if they were to add the colourful break bumpers to normal circulation it would massively improve the overall package.
JO
Josh
7pm clock into the news as normal. I presume Channel 4 don't have the technology to render a real-time clock but I don't want to ask too much.
PH
Philheybrookbay
Perhaps just me, but the explosion ident and music used on Channel 4 closedown mostly, takes me back to July 1995 and the night my Aunt died unexpectedly and being awake in the middle of the night awaiting relatives coming from London to Devon. Still even today makes me cry that ident.

Guess that's the mark of a good ident package. Emotion, memories etc
PH
Philheybrookbay
Equally, funny how you remember certain idents for certain programmes from the time

Space Squad was always used for Treasure Hunt from memory!
MA
Markymark
Josh posted:
7pm clock into the news as normal. I presume Channel 4 don't have the technology to render a real-time clock but I don't want to ask too much.


It looked utter crap. Grey background, and faux noise added. The quality of 80s PAL analogue was excellent, way better than whoever thought degrading the quality would be a good idea.
WH
Whataday Founding member
It looked utter crap. Grey background, and faux noise added. The quality of 80s PAL analogue was excellent, way better than whoever thought degrading the quality would be a good idea.


I think you're missing the point. It's meant to look old.
WH
Whataday Founding member
Josh posted:
7pm clock into the news as normal. I presume Channel 4 don't have the technology to render a real-time clock but I don't want to ask too much.


One exists:

https://625.uk.com/tv_logos/svg/c4_clock.asp
FL
Flux
What a SHAME that horrible “Drama on 4” promo ruined the perfect 80s ident setup into It’s a Sin . They’ve gone to all that trouble today only for that to break the mood at the main moment.

Ah well.
BR
Brekkie
Technically speaking they should have used their 1981 idents too. Wink
BH
BillyH Founding member
I’ll be disappointed if the ad-break for this isn’t a Follows Shortly slide with Fourscore playing over the top.
SC
Si-Co
I’ll be disappointed if the ad-break for this isn’t a Follows Shortly slide with Fourscore playing over the top.


Yes, it would be nostalgic to see a brief shot of a “follows shortly” caption. Of course, there’s no way it would replace commercials, but it would be a nice touch to flash it on the screen for a few seconds before rejoining the programme.
DB
dbl
Interesting convo on the continuity style today



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