Channel 4

4Seven is now showing on Freeview's EPG on 47, with info saying 'Coming Soon'.

Yep - it arrived last week. See previous page.

Not for me it didn,t my freeview EPG only updated itself last night....

Not sure if this has been mentioned anywhere, but Channel4 are now stylising themselves as 'The Paralympic Broadcaster' on all their trails. Written in the Channel 4 font, no Paralympic logo.

And break bumpers saying the same thing with leg shots of Paralympians.

Interesting - didn't think they'd do that until after the Olympics. Haven't seen it live but I assume the break bumpers are the same as the stings used in the Paralympic show.

Really surprised the BBC haven't yet tagged everything they can with the Olympic rings - they did back in 2004 and though they didn't in 2008, you would think they would for 2012.

It's not on all of them. I saw at least one which said "The Paralympics Broadcaster".

Consistency is a wonderful thing.

Is that an error on my part or theirs? Apologies if it's the former.

nope, theirs!

Also today the '4hd' logo has appeared on the top-left of the trailer end-boards for HD programmes. Pretty certain it's not been there previously.

It used to animate on with the C4 itself - but don't think I've seen it at all since they changed the end boards.

Should be quite interesting to see how this works:
http://www.digitalspy.co.uk/movies/news/a378623/prometheus-trailer-to-get-live-twitter-response-during-homeland.html

I think Channel 4 are great at thinking up ways to make the ad breaks more entertaining.