Channel 4

I can’t see why they’re going up against Loose Women, when they’re probably targeting the same audience - you can’t out trash Loose Women. ITV Daytime really is a machine, it knows its audience and performs solidly as a result.

Given Steph’s business background, could they not have done something a bit less trashy? Maybe even a business based format people working from home could have on in the background, or on in waiting rooms, offices, etc? Would be genuinely different to what’s on the other channels.

When did C4 take off their Stay Safe DOG?

The issue is who would watch it? At that time of day, most people want something that's not too taxing hence why Bargain Hunt and Loose Women do quite well in that time slot.

Last time it was on screen was Tuesday night.

I got a bad feeling about this.

But the point is they are well served, and something like a business based format isn't served at all but historically has done well around Lunchtime with Working Lunch - plus we're at a time when more people than ever working in the city are actually working from home, so there is an audience there that wouldn't usually be.

C4 usually has to do something different in daytime to find an audience, going all the way back to Countdown as an alternative to childrens show and more recently (but not recent at all) formats like Richard and Judy, Deal or No Deal and Come Dine with Me, the sort of shows that prior to them you didn't get in late afternoon on television. It does sound like Packed Lunch may try to do what This Morning does in the morning, but in the afternoon. Whether it finds an audience remains to be seen - I do think C4 somewhat overestimated the pulling power of the business news reader from Breakfast.

I do question whether people who are currently working from home would watch a business based programme when they're on a break from their work. Working Lunch was doing under 0.3m for BBC Two back in 2010 when it was axed so I think a similar programme on Channel 4 would struggle as well.

I've felt this ever since the show was originally announced, and especially when (only!) her first name was featured in the name. Steph was great on Breakfast, people liked her and reacted well to her, but she isn't Graham Norton. She isn't Lorraine Kelly. This show needs a reason for people to tune in, and her name alone was never going to cut it.

I was hoping they might have regrouped and found a better identity for the show since the ill performing pilot series, but the details in the release don't fill me with confidence.

CarGurus is now the sponsor of The Simpsons on Channel 4.

I hate that the V/O says it as one word. "cargurus"

Surely it should be read as Car Gurus - seeing as the G and C are capitalised?

You’d assume that the company would pronounce its name as it wishes to.

I wonder if this sponsorship will have the same months as the Lego Hidden Side sponsorship last year (i.e It plays for Autumn, the Christmas sponsorships come along then it plays the CarGurus sponsorship very early on in the next year and then a new sponsor comes along)