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rdd3,246 posts since 21 Jun 2001
Derry Girls advert has appeared on itv this evening. Big version of Channel 4 logo on top right.

Sort of like the old days of cross promo

Channel 4 advertising their shows on ITV - is this 1989 or 2019? That is a surprise. I thought the cross promotion ended in January 1993?


OT but the cross promotion did go on for some years after 1993, until 1998 or so, as part of the “funding formula” or insurance policy which the ITC mandated in case Channel 4 selling its own advertising didn’t work out as well as it actually did.
Steve Williams2,595 posts since 1 Aug 2008
OT but the cross promotion did go on for some years after 1993, until 1998 or so, as part of the “funding formula” or insurance policy which the ITC mandated in case Channel 4 selling its own advertising didn’t work out as well as it actually did.


Indeed, because the ITC fined Meridian in 1995 for refusing to run trailers for C4's premiere of Four Weddings And A Funeral, which was in breach of their licence as they were required to run them.