DB
I wonder if it's a planned phase two, or in actuality some higher up was worried the 4 logo wasn't appearing anywhere.
With the changes at the top, I wouldn't be surprised if it's the latter. "We've got a channel and there's no branding."
Agreed, I wouldn't be surprised if the new head wanted the C4 brand to be more prominent. (Which it should have been in the first place, despite the avant garde take on channel branding)
So it looks like it's definitely phase two of the refresh.
I wonder if it's a planned phase two, or in actuality some higher up was worried the 4 logo wasn't appearing anywhere.
With the changes at the top, I wouldn't be surprised if it's the latter. "We've got a channel and there's no branding."
Agreed, I wouldn't be surprised if the new head wanted the C4 brand to be more prominent. (Which it should have been in the first place, despite the avant garde take on channel branding)
Last edited by dbl on 27 June 2017 9:08pm
