PR
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Quote:
Michael Grade joined ITV today amid optimism that he can turn round the struggling broadcaster's fortunes.
Staff at ITV hope the charismatic Mr Grade, who defected from the BBC in November to become ITV executive chairman, will lead a creative renaissance and halt ITV1's ratings slide.
Advertisers also want to see programming improve so they can retain their access to mass audiences, even though poor ratings have allowed them to pay less for their slots.
The City remains uncertain about ITV's long-term future, though there is positive sentiment in some quarters - last week Goldman Sachs put out a note renewing its "buy" recommendation on ITV stock.
Staff at ITV hope the charismatic Mr Grade, who defected from the BBC in November to become ITV executive chairman, will lead a creative renaissance and halt ITV1's ratings slide.
Advertisers also want to see programming improve so they can retain their access to mass audiences, even though poor ratings have allowed them to pay less for their slots.
The City remains uncertain about ITV's long-term future, though there is positive sentiment in some quarters - last week Goldman Sachs put out a note renewing its "buy" recommendation on ITV stock.
Read more of the article at Media Guardian