NG
Presumably it's the type of viewers it gets rather than the amount. I'd have thought the regular audience for late night is very different to the daytime or primetime
I think i remember reading they pour money into late night to retain those viewers when they click on the telly in the morning... its on the same channel. A few years back on CBS that is the "strategy" they thought would work to retain viewers for their fledgling morning show so they renamed it to bookend the Late Show they named it the Early Show. (lame). But of course Im not sure how much that is a real strategy.
Recent Ratings.
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC âTonight,â 3.102 million viewers
CBS âLate Show,â 8.663 million viewers *
ABC âKimmel,â 2.519 million viewers *
12:35-1:05 a.m. ET
ABC âNightline,â 1.513 million viewers
12:35-1:35 a.m. ET
NBC âLate Night,â 1.364 million viewers *
CBS âThe Late Late Show,â 2.123 million viewers
1:35-2:05 a.m. ET
NBC âLast Call,â 0.715 million viewers *
Season Average Viewers
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC âTonight,â 3.929 million viewers
CBS âLate Show,â 3.007 million viewers
ABC âKimmel,â 2.696 million viewers
12:35-1:05 a.m. ET
ABC âNightline,â 1.685 million viewers
12:35-1:35 a.m. ET
NBC âLate Night,â 1.519 million viewers
CBS âLate Late Show,â 1.431 million viewers
1:35-2:05 a.m. ET
NBC âLast Call,â 0.827 million viewers
That makes The Graham Norton Show - which gets around 4million viewers in the UK - look quite a ratings success I guess. Particularly given that the UK has a much smaller population.
noggin
Founding member
I know these shows don't rate highly in the UK, but lets face it, the 12:30am shows in the U.S get barely a million viewers, yet they seem to spend a ton of money on them. I genuinely wonder why.
Presumably it's the type of viewers it gets rather than the amount. I'd have thought the regular audience for late night is very different to the daytime or primetime
I think i remember reading they pour money into late night to retain those viewers when they click on the telly in the morning... its on the same channel. A few years back on CBS that is the "strategy" they thought would work to retain viewers for their fledgling morning show so they renamed it to bookend the Late Show they named it the Early Show. (lame). But of course Im not sure how much that is a real strategy.
Recent Ratings.
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC âTonight,â 3.102 million viewers
CBS âLate Show,â 8.663 million viewers *
ABC âKimmel,â 2.519 million viewers *
12:35-1:05 a.m. ET
ABC âNightline,â 1.513 million viewers
12:35-1:35 a.m. ET
NBC âLate Night,â 1.364 million viewers *
CBS âThe Late Late Show,â 2.123 million viewers
1:35-2:05 a.m. ET
NBC âLast Call,â 0.715 million viewers *
Season Average Viewers
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC âTonight,â 3.929 million viewers
CBS âLate Show,â 3.007 million viewers
ABC âKimmel,â 2.696 million viewers
12:35-1:05 a.m. ET
ABC âNightline,â 1.685 million viewers
12:35-1:35 a.m. ET
NBC âLate Night,â 1.519 million viewers
CBS âLate Late Show,â 1.431 million viewers
1:35-2:05 a.m. ET
NBC âLast Call,â 0.827 million viewers
That makes The Graham Norton Show - which gets around 4million viewers in the UK - look quite a ratings success I guess. Particularly given that the UK has a much smaller population.