I know these shows don't rate highly in the UK, but lets face it, the 12:30am shows in the U.S get barely a million viewers, yet they seem to spend a ton of money on them. I genuinely wonder why.
Presumably it's the type of viewers it gets rather than the amount. I'd have thought the regular audience for late night is very different to the daytime or primetime
I think i remember reading they pour money into late night to retain those viewers when they click on the telly in the morning... its on the same channel. A few years back on CBS that is the "strategy" they thought would work to retain viewers for their fledgling morning show so they renamed it to bookend the Late Show they named it the Early Show. (lame). But of course Im not sure how much that is a real strategy.
Recent Ratings.
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.102 million viewers
CBS “Late Show,” 8.663 million viewers *
ABC “Kimmel,” 2.519 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.513 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.364 million viewers *
CBS “The Late Late Show,” 2.123 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.715 million viewers *
Season Average Viewers
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.929 million viewers
CBS “Late Show,” 3.007 million viewers
ABC “Kimmel,” 2.696 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.685 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.519 million viewers
CBS “Late Late Show,” 1.431 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.827 million viewers
Last edited by Mouseboy33 on 1 June 2015 7:16pm