BR
I don't. They probably just have the name to protect it and as they have it they thought it makes sense to redirect It to the Challenge website.
The rebrand of Sky 3 was an obvious attempt to the dissociate the Sky brand with Freeview, while maintaining outlets to promote Sky's stuff. So I'd hardly see why they'd rebrand something recently launched on Freeview with the Sky name if this is their thinking.
I may of course be wrong.
Unless the plan is to then remove it from Freeview entirely; replaced by PickTV+2?
Or Sky News +1!
They already have a channel repeating what Sky News aired an hour earlier. It's called Sky News!
I think there could be a rebrand on the way. Especially now since it has a sky logo on the site.
I don't. They probably just have the name to protect it and as they have it they thought it makes sense to redirect It to the Challenge website.
The rebrand of Sky 3 was an obvious attempt to the dissociate the Sky brand with Freeview, while maintaining outlets to promote Sky's stuff. So I'd hardly see why they'd rebrand something recently launched on Freeview with the Sky name if this is their thinking.
I may of course be wrong.
Unless the plan is to then remove it from Freeview entirely; replaced by PickTV+2?
Or Sky News +1!
They already have a channel repeating what Sky News aired an hour earlier. It's called Sky News!