Must try harder.
Well they might as well - four days on the run over Easter. The Chase on ITV though stronger than ever at the moment - think it's had all it's highest rated episodes over the last six months. However as well as airing 7 days a week on ITV and generally at least 2-3 times a day on Challenge, with frequent all day marathons, is surely diluting the brand somewhat you'd think.
I preferred the internet when it had a sense of humour.