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Challenge - June 2016 onwards


T0M posted:
They're superb, vast improvement!

For once I agree, a good rebrand and let's hope it lasts!
PFML84 UTV Newsline
They look like they actually spent money on this. Well done Sky.

And yes, I agree, if I heard that annoying "eeeehh uuuhhh" noise one more time at an ad break or saw the ident of the woman fawning over a picture of Alexander Armstrong I would have punched the screen.
Jeffmister, Warbler and Larry the Loafer gave kudos
Larry the Loafer Granada North West Today
I did wonder if they'd use their next rebrand to launch an HD channel. Let's be honest, they commission so much modern stuff now, there's probably enough to justify it.
Adam Till Central (West) Midlands Today
Much better than the last look. Strong identity so hope they keep them around longer than the last few. Only thing that could do with a tweet is the opacity of the DOG when in white.
VMPhil Granada North West Today
The DOG got stuck during Wheel of Fortune on the full colour-with name version, so they had to fade it out and start the animation again!
jamesw83 Yorkshire Look North (Yorkshire)
My issue is that they very specifically refer to programs, rather than genres - unless they're prepared with more of these than we know, they're very linked to the current schedule and could date as rights come up for renewal.
steveboswell Yorkshire Look North (Yorkshire)
To an extent, the same was true for the characters (which I didn't mind), who became very tired and outdated because they weren't kept up-to-date with new additions.
JAS84 posted:
How so? It's quoting Bullseye.

Rolling Eyes
rob Founding member Meridian (Thames Valley) South Today
Looks as though this design studio was behind the rebrand

Yep, they've done the Pick rebrand as well...

TV Live - The home of TV presentation.
Hatton Cross Central (West) Midlands Today
The "YOU CAN'T BEAT A BIT OF BULLY" text is very BT Sport....

Yep. My thoughts exactly.

For those that don't know, BT Sport go into breaks with a short 'just long enough to read it' snappy half sentence on screen. Sometimes hashtaged, sometimes not.

Challenge/mmmultiply appear to have watched those and gone "hmmm, interesting"
Readers are warned that this post contains some flash photography
Larry the Loafer Granada North West Today
Still seems like they're having trouble making the coloured DOG disappear. It was kept up for the whole second half of Catchphrase earlier but disappeared at the start of Family Fortunes.
JetixFann450 Central Reporting Scotland
[quote="VMPhil" pid="1013791"]Looks as though this design studio was behind the rebrand

Yep, they've done the Pick rebrand as well...

Doesn't look any different, all they did was capital the P and changed the font a little.
Do you even read these?

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