It's a bit like You Bet, which always seems a very un-Brucie format, he had to do a lot of straight presenting.
And yet, when Matthew Kelly took over presenting You Bet, for the first couple of series, it still had the air of it being 'Brucie's show'.
Problem with You Bet was LWT brought the format (even though it was rather disingenuiously given the 'based on an idea by' in the credits) knowing that if they could do it like the German original 'Wetten Dass', Brucie would be one of the few hosts to make it work.
Wetten Dass had celebrities, so plenty of chat, it had song perfomances, it had members of the public doing challenges big and silly - so, plenty of pre task banter with the MoP's, and it had a huge studio audience (even though it was a travelling show which pitched up in massive conference arenas for each show around the Germanic speaking countries of Germany, Austria and Switzerland) which allowed interaction with the audience.
It was on paper, the perfect format and setting to let Bruce loose on.
Problem was, Wetten Dass was a) live and b) open ended in running time. Both things that LWT probably never thought was going to fly with the other ITV stations, so to get it down to the 53 minutes in the ITV hour, out went a lot of the celeb chat, singers and guest performances, and out went a lot of the challenger banter.
So, from being a potential ringmaster of a live challenge and entertainment programme, he was reduced to plain old Brucie, the game show host.
A shame and a waste of his talents.
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