Quite funny how Bruce mentioned in interviews how he regretted doing so many game shows as he felt they were 'money for old rope' (in that he just turned up to a studio for a couple of weeks and that was that) yet the episodes are still entertaining old and new viewers 20-30 years later!
At the time he welcomed the opportunities he got from The Price Is Right and Play Your Cards Right, because he said he'd got a bit tired of the Generation Game because it took a lot of preparation, needing to learn five new games every week, and in his last series they had to replace two shows at the last minute because he was ill - one with Jim Davidson standing in, one a clip show - and I remember reading in the papers at the time that they were concerned he was getting too old and ill (just the twenty years too early). He said that one of the reasons he moved to ITV was the "luxury" of a tightly formatted show like Play Your Cards Right that didn't take up too much time to record - although Leslie Crowther once said that The Price Is Right was more complicated than it looked because you had to learn the rules to 25 separate games over the series.
But while he welcomed the opportunity for more free time (while still earning lots of money), I think he was disappointed during that spell at ITV that they didn't seem especially interested in giving him other things to do in all this free time he now had. He did a few variety shows at ITV, like his Audience With and the Palladium revival, but not many, and they were happy enough with him just doing these quizzes. I always thought The Price Is Right, especially, was a bit of a waste of his talents because there weren't enough opportunities in the format for him to muck about. It's a bit like You Bet, which always seems a very un-Brucie format, he had to do a lot of straight presenting.
Play Your Cards Right was much better in that it was a much simpler format so there was more time and space for gags (although he always said it was guaranteed that whenever they had really funny contestants who got loads of laughs in the chat, the game would always go on so much it would all have to be cut out). Of course, LWT bought the rights to Play Your Cards Right at the same time ATV bought Family Fortunes, as which point Brucie decided he liked Family Fortunes better and asked if they could swap, but they said no. And in the end, you could say they made the right choice, because Family Fortunes was probably the stronger format, hence why it was able to continue with several hosts, but Play Your Cards Right was the better vehicle for Brucie, hence they never did it without him.
Everyone forgets how much Brucie's career was down the toilet at the turn of the century, only appearing on telly via stockpiled episodes of The Price Is Right on Saturday teatimes and repeats of The Fiddley Foodle Bird.