I'm amazed that ITV are allowing Natalka Znak (producer, Love Island) to continue to write a blog for Media Guardian, but this update is quite extraordinary.
Regardless of views on the content of the show, the people and what it represents, the scheduling argument would seem quite valid.
To cut a show in two, wrapped around 30 minutes of news is absurd.
You're asking the viewer to make a 90 minute commitment to an hour long show. I doubt many of your typical Love Island audience will sit through a 30 minute news broadcast. It's 10.30pm, you probably have to be up for work the next day, to keep up with this show you're having to stay up past 11.30pm and if you're not going to see the 2nd part, why commit to it in the first place ? May as well just stick with BB.
If it were running in hour long segments, maybe Natalka Znak's faith in the show could be truely tested. As it is, it's just a lame duck in the schedule.
It's a few hundred thousand. Big Brain on Mondays gets over a million, and I'd expect things like first look Lost on E4, which regularly gets just short of a million, would be outrating it too!
It's a few hundred thousand. Big Brain on Mondays gets over a million, and I'd expect things like first look Lost on E4, which regularly gets just short of a million, would be outrating it too!
Not quite, the later 11pm show got 1.7m apparently last night.