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Should CBeebies rebrand?

Let's be honest they deserve one. (June 2016)

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NE
neonemesis
If anyone touches In the Night Garden... I will punch them in the face.
MA
Maaixuew
What is the demographic of this forum, mostly male, 18-35? And let us remind ourselves of the demographics of CBeebies' target audience, which is ages 0-8...

In that case, why is everybody so defensive about a television channel designed for small children ?
NJ
Neil Jones Founding member
What is the demographic of this forum, mostly male, 18-35? And let us remind ourselves of the demographics of CBeebies' target audience, which is ages 0-8...

In that case, why is everybody so defensive about a television channel designed for small children ?


Who decrees what the "small children" watch? The adults.
Who pays the bills and the TV licence for CBeebies? The adults.

The channel is no doubt useful in the schedule and routines of the target audience, the Bedtime Hour for example, again a routine and procedure done by the adults.

So on that basis the adults can be defensive about CBeebies, especially where it serves a purpose for their children.. On your logic this thread should only be responded to people under the age of eight. There is a place for that type of discusion, it's called the CBBC Message Boards.
DE
deejay
Well I'm not in that age range. I'm not being particularly defensive over the CBeebies brand, but it is an extremely strong one, both with parents and children. When my kids were viewers, if it wasn't CBeebies they weren't that interested. Sure the programming has a lot to do with their allegiance, but they always referred to it by channel name.

I personally have never understood the need to rebrand anything every few years. The strongest brands in the world have had the same logo, colour palette and name for donkeys years. Occasional refresh, yes, I get that, but throwing everything out and starting again can destroy a brand and some never fully recover.
Warbler and London Lite gave kudos
MR
mr_vivian
What is the demographic of this forum, mostly male, 18-35? And let us remind ourselves of the demographics of CBeebies' target audience, which is ages 0-8...

In that case, why is everybody so defensive about a television channel designed for small children ?


You're forgetting it is license fee payers money - so it is not unreasonable for people wanting it to be the best channel it can be for their kids.
LL
Larry the Loafer
What is the demographic of this forum, mostly male, 18-35? And let us remind ourselves of the demographics of CBeebies' target audience, which is ages 0-8...

In that case, why is everybody so defensive about a television channel designed for small children ?


You're forgetting it is license fee payers money - so it is not unreasonable for people wanting it to be the best channel it can be for their kids.


I don't think a logo falls under that though, especially one that hasn't particularly aged or gone stale.
RI
Rijowhi
As everyone has said CBeebies just needs a minor refresh every now and then. Kids love the blobs...so why get rid?
IS
Inspector Sands
In that case, why is everybody so defensive about a television channel designed for small children ?

Us parents have to watch it too!

8 days later

SP
Steve in Pudsey
On the subject of BBC TV for this age group, my mind has just been blown by something on Tim Minchin's Twitter feed:





Play School is still a thing in Australia. Complete with Humpty, Jemima, Big Ted and Little Ted.

(Yes, I realise that I'm showing my age now, and a lot of posters here probably don't remember Playdays, let alone Play School.)

What astounds me is that the format is more or less identical to the UK version I grew up with 30 years ago. It's my early childhood with an Aussie accent and slightly more up to date technology.


(a 2005 episode, I can't find a newer full one and the official site is geolocked)

It's amazing to think that a format which the BBC wrote off as outdated 30 years ago is still going strong.

So, why haven't the BBC acquired this for CBeebies? Or rebooted the UK version? (I know one of the shows has the arch window etc, but it's not quite the same).
DE
deejay
There are many familiar items in Tikkabilla on CBeebies, not least the clock, the Windows, 'make and do' and story telling. Not sure whether Tikkabilla is still in production as my kids have moved on from CBeebies watching!
MD
MrDexB
There are many familiar items in Tikkabilla on CBeebies, not least the clock, the Windows, 'make and do' and story telling. Not sure whether Tikkabilla is still in production as my kids have moved on from CBeebies watching!


Definitely not. No new episodes. I would like to see Play School being acquired.
JA
JAS84
Tikkabilla finished in 2007.
https://en.wikipedia.org/wiki/Tikkabilla

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