I know I've brought this up before, but I'm fed up to my back teeth of seeing the CBeebies promo on both the BBC1 and 2 prime time junctions - 7pm, 8pm, 9pm etc. I've nothing against programming for little eyes, but this promo is being shown on a very regular basis now in the evening and it's far from brief - it must last for at least a minute.
Can anyone give me a logical explanation as why this is being shown so frequently at these time, because I just can't see any logic to it whatsoever. The majority of the viewers at this time are adults and young children are (or should be) tucked up in bed and if they're not they certainly shouldn't be watching TV. It's becoming extremely annoying now and I do wish that the BBC would stop showing it at this time.
Have you thought it might be for the benefit of the parents who put their kids in front of the television ?
Yes - but how bloody often do they need to be reminded?? The CBeebies and CIN promos have been used EXCESSIVELY over the last number of weeks - I'm sure there are many other programmes that could've been trailed in these slots.
Perhaps these wonderfully gifted marketing people haven't yet realised that when some of us see the same thing for the six hundreth time, we tend to reach for the remote!!!!!
The BBC tend to do this a lot. When it was for Strictly Come Dancing and Robin Hood, we had these promos back to back at virtually every junction, and yes, they now seem to be doing it with this CBeebies ad. it's very irritating.
Switch over to ITV (other commercial channels are available) and watch the ads instead!
Seriously!
GM
nodnirG kraM
02cashindavid posted:
The BBC tend to do this a lot. When it was for Strictly Come Dancing and Robin Hood, we had these promos back to back at virtually every junction, and yes, they now seem to be doing it with this CBeebies ad. it's very irritating.
Yeah it does tend to be a trend that a certain number of promos will be shown to almost Crazy Frog levels, especially in the junctions on News 24 where presumably there are fewer to choose from.
When you start to notice this though it's simply a sign that you've been watching far too much television and it's time to stretch your legs. And sign onto the Internet.
When you start to notice this though it's simply a sign that you've been watching far too much television and it's time to stretch your legs. And sign onto the Internet.
Or it's a sign the marketing people should consider other methods of filling the junctions, ie. slides or menus.
what I don't get is this. They have BBC3 and BBC4, and yet they don't treat them like normal channels. If they showed trails for several shows on all the channels then it would show the amount of programming the BBC has to offer instead of robinhoodrobinhoodrobinhood subtitles robin hood...
Switch over to ITV (other commercial channels are available) and watch the ads instead!
Seriously!
That's a good option but i'd rather switch over to BBC2 or Channel 4. But I do have a similar problem with the CBeebies promos. I feel intimidated watching every second of it and they shouldn't really be after 8pm because most of the pre-school audience won't be watching Eastenders or any other programme at that time.
It's parents that choose which pre-school programming kids are encouraged to watch. So it makes sense to tell parents what CBeebies has to offer for their licence fee. You can expect to see such marketing near programming that appeals to parents of young children - hence EastEnders, MOTD etc.
Marketing types will tell you that the average viewer will only see (or notice) a trail once or twice in a week. That also applies to commercial advertising. If they didn't run a campaign endlessly over some weeks, it wouldn't reach enough of the target audience....however irritating to those of us that frequent one or two channels more than others.
Far more logical than Over-50s Life Assurance ads on Nick, though!
Marketing types will tell you that the average viewer will only see (or notice) a trail once or twice in a week. That also applies to commercial advertising. If they didn't run a campaign endlessly over some weeks, it wouldn't reach enough of the target audience....however irritating to those of us that frequent one or two channels more than others.
Well that just goes to show how far these marketing types are up their own behinds!
