In fairness to Mr Fincham it could also be argued that Red Bee/the press office should have known how tabloid hacks might have misinterpreted the edit and therefore prepared the trailer in a way which didn't cause the stir it did.
In fairness to Mr Fincham it could also be argued that Red Bee/the press office should have known how tabloid hacks might have misinterpreted the edit and therefore prepared the trailer in a way which didn't cause the stir it did.
It could be argued that. However it is sometimes impossible to predict how tabloid hacks might misinterpret edits.
Especially when you give warnings to them saying that the trailer wasn't what they thought it was before they run the story.
Some interesting questions were raised from the whole incident, however, about how much responsibility the BBC should devolve to independents.
Yes - but that is not relevant to the discussion here. Red Bee is not an independent per se.
The Wyatt report has delivered its findings and the Controller of BBC One, and a senior member of the BBC press office resigned. Similarly the head of RDF resigned.
AIUI the editing and subsequent release of the material was a serious lapse (and questions have obviously been asked about the editorial processes involved with dealing with indies) - but just as serious was the failure to quickly respond to the story and ensure the press (including BBC News...) knew that the material had been edited in a misleading manner, and misrepresented the events.
Red Bee were obviously involved in the former - but not the latter - which was entirely a matter for RDF and the BBC.
In fairness to Mr Fincham it could also be argued that Red Bee/the press office should have known how tabloid hacks might have misinterpreted the edit and therefore prepared the trailer in a way which didn't cause the stir it did.
Yes - but just as serious was the very slow way the BBC responded when it (finally) realised that the material HAD been edited out of sequence and was misleading... That was a major mistake - particularly when the BBC's own newsroom weren't made aware of the issues until far too late.