Nothing wrong with puerile entertainment when it's done well, and that's the whole point of the show. Take the gimmick out of the equation and it's a bog standard and rather dull quiz show.
The concept is similar to 5 Gold Rings in some senses (well, that's what Bothers Bar think anyway), but IMO this is much more interesting to watch. Also great the BBC have kept it to 30 minutes - very rare now for a new primetime format, especially on Saturdays, not to be stretched out to fill a longer slot.
I preferred the internet when it had a sense of humour.
Blake Connolly gave kudos