JA
Also possible that it was one of the few Bugs Bunny cartoons that fell into the public domain. There's even now quite a few DVD releases which take advantage of that, using a public domain cartoon with a well known character, using that character's name a picture on the cover, then filling the rest of the set with other obscure public domain crap nobody's heard of.
I remember in the newsletter once there was a feature inspired by a letter from someone who had bought a VHS called Bugs Bunny And Friends (which I also remember renting from the video shop) only to find it contained one ancient Bugs Bunny cartoon and then a load of black and white obscurities from the thirties, and they discussed how at that point, Warner Bros only had the rights to their post-1950 cartoons and all the older ones were up for grabs to anyone who wanted them, hence this video.
Also possible that it was one of the few Bugs Bunny cartoons that fell into the public domain. There's even now quite a few DVD releases which take advantage of that, using a public domain cartoon with a well known character, using that character's name a picture on the cover, then filling the rest of the set with other obscure public domain crap nobody's heard of.