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NEW X-FACTOR SPONSORS (June 2007)

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brainiac99 19 June 2007 6:56pm

The Carphone Warehouse have been announced as the new sponsors for the fourth series of The X Factor.

markstewart 19 June 2007 7:34pm

Good.

Jez Founding member 19 June 2007 8:15pm

There is a thread for the X Factor here

http://www.tvforum.co.uk/forum/viewtopic.php?t=24355&start=216

travisp 19 June 2007 10:02pm

As if it was coming after the constant plugs on Britain's Got Talent last week.

Ant 19 June 2007 10:24pm

I suppose since Celebrity Big Brother they've been struggling to sponsor programmes. Any reason Nokia pulled out?

Brekkie 19 June 2007 11:16pm

I know the media never get the value of these deals right, but I've seen figures of both �20m and �7m in relation to this, compared to �3m a year for Big Brother.

Surely The X Factor isn't worth that mcuh more - yes, it may get more viewers on a Saturday night but I'm sure this would be more than matched with the reach Big Brother and it's various spin-offs - not to mention the daily live coverage - has.