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The Carphone Warehouse...for a better music life

NEW X-FACTOR SPONSORS (June 2007)

BR
brainiac99
The Carphone Warehouse have been announced as the new sponsors for the fourth series of The X Factor.
MA
markstewart
Good.
JE
Jez Founding member Wales Wales Today
There is a thread for the X Factor here

http://www.tvforum.co.uk/forum/viewtopic.php?t=24355&start=216
TR
travisp
As if it was coming after the constant plugs on Britain's Got Talent last week.
AN
Ant STV Central Reporting Scotland
I suppose since Celebrity Big Brother they've been struggling to sponsor programmes. Any reason Nokia pulled out?
BR
Brekkie Wales Wales Today
I know the media never get the value of these deals right, but I've seen figures of both 20m and 7m in relation to this, compared to 3m a year for Big Brother.


Surely The X Factor isn't worth that mcuh more - yes, it may get more viewers on a Saturday night but I'm sure this would be more than matched with the reach Big Brother and it's various spin-offs - not to mention the daily live coverage - has.

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