Carlton 1996 Branding Talk

As the full Carlton-isation of the midlands and the south west coincided with the era of ITV(1) dual-branding, that would've meant triple -branding in those regions!

the bigger question is, how are they gonna brand like that?

stick a small carlton on top?

Why are you talking in a fashion that implies this is an upcoming rebrand?
If they wanted to do it they've have found a way. but they didn't want to, so they didn't.

That doesn't make sense really. Surely being a well-known name would've saved Central over Westcountry.

The reality is that the idents for both Carlton & Central were made back in 1996 before Carlton gained control of Westcountry. For whatever reason, the Central versions weren't implemented, presumably due to internal politics with Central's management. Clearly, by April 1998, this obstruction had been removed and so the idents were belatedly introduced.

None existed for Westcountry and so they were left alone. Also, by 1998, it had already been agreed that there would be a switch to dual identity ITV network branding and so there was no point designing anything new for Westcountry in the meantime.

welp, that clears up that case

Oh, thank you. That really does clear up the mystery!

now those “chums” over at logofanonpedia had a pretty good idea on how to dual-brand

(go easy on the odd names, this is an AU UK i believe)

No. Just no.

Westprovince? Centric? What are these? (I will try to go easy on them)

"chums over at logofanonpedia"? Seriously? "Logofanonpedia, the place for fake / imaginary / fan-made / fictional / unofficial / fan-art logos. " This is just somebody's who taken existing brands and designs, stuck another name on them and then decided that name existed for 20 years and just so happened to follow the exact same presentation timescales and packages that Central (in this particular case and this reality) did.

I would respectfully suggest Matthew if you're going to highlight a "good idea on how to dual-brand", it might have been better to start from a real base rather than something that's obviously fan made. "dual branding" does not mean a logo and the company text name together on screen.

I'm pretty sure this is a late reply


I'm pretty much an expert when it comes to this

Obviously, these two are Westcountry and Central, and Prower's right, it's part of an AU UK - they call it "Anglosaw" there - which is part of the fanon's version of Earth, called "Gapia".



London in this world is called "Lendrins" - and if you take Carlton into consideration, you would eventually get this abomination

honestly i can’t argue there, i’d definitely go for something less smashed together as well

to be real with ya, i just saw these things there, and, in the immortal words of marge simpson: