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Carlton 1996 Branding Talk

wacky new guy say controversial thing

MP
MatthewPrower
whelp, i’m new here, it’s too soon, and it’s monday at the time I’m typing this...



is it odd that i actually kinda like these idents?
i really like how they use minimalism as a way to play with the logo rather than whatever most companies use minimalism for
MA
Meridian AM Recently warned Meridian (South) South Today
I liked them too. I grew up in the (Carlton) Central region and liked their minimalism.

https://www.tvark.org/?page=986

MP
MatthewPrower
a shame they got off on the wrong foot, they would’ve been pretty good fwiw

then again, this was during the time all the itv branches started to eat each other
DB
dbl London London
I think they were ahead of their time, the 'controversy' is more with the Carlton brand itself as it erased the Central cake/Westcountry brand in those regions at the time. But I think its solid, design wise.
Last edited by dbl on 28 December 2020 9:55pm
Cold Open, ToasterMan and Meridian AM gave kudos
MP
MatthewPrower
speaking of central: here’s a promo featuring a few lost id’s

https://www.tvark.org/?page=media&mediaid=51389

(i wonder if anyone has any ident reels?)
JL
J. Lyric
I personally find the ident package neat myself.

I think I even asked the agency behind them at one point to lend the master collection to TVARK!

The agency was ML-N, yeah?
boredom makes you do things
MP
MatthewPrower
si, senor

actually they merged with a few others to become “superunion” but yeah
Last edited by MatthewPrower on 28 December 2020 9:49pm
BR
Brekkie Wales Wales Today
For a text based logo it was very good, but as a replacement for the Central cake it was never going to be appreciated.
Be nicer and more tolerant to each other. Them's the rules.
JL
J. Lyric
I'm also curious to see if this look had a brand guide to go with it - most of the time, TV identities have a brand guide to make sure everything's in order and consistent... If only the Beeb could do that more often Very Happy
boredom makes you do things
MP
MatthewPrower
i'm sure someone has it
probably the fellas at the http://www.carltonmedia.org thingamabob

that reminds me, does anyone have a copy of the itv 1999 toolkit? these guys have one, as seen here:


buuuut i doubt they're gonna share it
JL
J. Lyric
i'm sure someone has it
probably the fellas at the http://www.carltonmedia.org thingamabob

that reminds me, does anyone have a copy of the itv 1999 style guide? these guys have one, as seen here: https://www.youtube.com/watch?v=x2JQa_LzBqU

buuuut i doubt they're gonna share it

Yeah, I would expect a no from them - I'm somebody who's contacted font foundries a bunch of times just for copies of custom fonts they've done for several clients - most of them responded no
boredom makes you do things
MP
MatthewPrower
honestly i'm just wating for the last of the lost idents to come out
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and who knows, maybe we can do a full-on analysis of this stuff

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