Can anyone explain?

I was viewing digital spy a few moments ago when I noticed an ad for sky advertising its music channels and ending with this...

http://members.lycos.co.uk/tvforummocks/files/skyad.PNG

After viewing this, could someone explain to me what MX (music exclusive) is. Is it a new channel that will soon be launching?

MusicXclusive is planned to be a PPV service offering live concert coverage and exclusive content not available anywhere else. It's been talked about for a year or so now, I thought they had given up on it.

Interestin - I thought this had been cancelled because of the low interest shown to scuzz, flaunt and the amp. Sounds good though - as long as they show concerts with 'real' music and not just live cams from club nights then I'll be happy.

Flaunt's actually quite decent. It's just in the WRONG SECTION!!!! They should have put it next to Kiss or The Box, at the moment its too far away from the other pop/r'n'b music video channels!

It got put in at the end of the music section, which is the fairest way of doing things. It's unfair on the others if one station hops in out of order