Cadbury's to end sponsorship deal

HA

harshy Founding member 14 November 2006 10:53pm

Jez posted:

The chocolate street ones were the best I agree. It will be strange not having cadbury's sponsoring Corrie - I found it strage the other week when the adverts were withdrawn for a while.

Well ITV1 is renowned for low quality programmes now, so I wouldn't be surprised if Netto started sponsoring Coronation Street

ST

Stuart 15 November 2006 12:52am

harshy posted:

Well ITV1 is renowned for low quality programmes now, so I wouldn't be surprised if Netto started sponsoring Coronation Street

PoundStretcher are stumping up the other 50p a we speak

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Adam 15 November 2006 1:01am

I know this is every so slightly off the actual topic, but does anyone know if Cadburys still promotes the DREAM [White Chocolate] in the sponsorships?

NW

nwtv2003 15 November 2006 4:31pm

kernow posted:

Mr-Stabby posted:

Personally i think that 10 years is too long for an advertising campaign anyway. It's now at the point where people would actually notice it more when it dissepears as they've been so used to it being there all these years.

10 years for a sponsorship deal isn't really that long. Powergen, for example, has sponsored ITV Weather for 17 years (although this may not last much longer, given that they've been taken over by e-on, so could be rebranded eventually)

I'm guessing it's probably 16 Years, ITV National Weather started in March 1989 and it was sponsorless, by 1991 (I'm guessing earlier too) it was sponsored by Powergen. It still amazes me how long it has been sponsored, although I preferred the Powergen 'flags' and the remixed 1989 Generic music sponsorship they had about ten years ago.

(November 2006)