TV Forum

C4's New Chief Executive is ..

Andy Duncan, currently the BBC's Director ,,, (July 2004)

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DVB Cornwall 1 July 2004 4:00pm

... of Marketing, Communications & Audiences.

BBC Director-General Mark Thompson said: "Andy Duncan has transformed the BBC's marketing and the organisation's attitude to audiences.

...any thoughts?

Hatton Cross 1 July 2004 4:10pm

And current Chairman of Freeview Ltd.

Interesting that he comes from a 100% marketing background rather than a programme making background - the latter point you would think would be rather important for a job running a trio of television channels.

Well done to the lad I say - I think this means Channel 4 will become more aggressive and high profile in both on and off screen programme marketing - and I suspect a new logo may be on the way...

Adam 1 July 2004 4:47pm

Hatton Cross posted:

the latter point you would think would be rather important for a job running a trio of television channels.

Not trying to be pedantic but there's more than 1 FILMFOUR channel - so it'll be higher than a trio.