BR
Four articles of interested from Media Guardian:
Main: http://media.guardian.co.uk/radio/story/0,,2044784,00.html
4 Digital Bid: http://media.guardian.co.uk/radio/story/0,,2044798,00.html
NGW bid: http://media.guardian.co.uk/radio/story/0,,2044809,00.html
C4 response to NGW plans: http://media.guardian.co.uk/radio/story/0,,2044834,00.html
In summary, a second digital radio mux is up for grabs to rival the current BBC dominated service. Two rival bids, one a consortium led by C4, the other from National Grid Wireless, who run two muxes on Freeview. Alot of the proposed content comes via estabhlished TV providers, along with the big names in commercial radio.
Proposed line up:
NGW:
4 Digital:
Radio is always a grey area here - but I think here with the 4 Digital bid especially we're clearly seeing estabhlished TV companies moving into the radio market.
It's also almost a certainty stations from the winning bid will end up on all digital TV platforms too, especially those from C4 - which are interesting in themselves as the spin-off get a spin-off with E4 Radio, while will Pure4 make an appearance as a TV channel - perhaps the likely C4/EMAP music channel.
Anyhow, vote and discuss now!
Main: http://media.guardian.co.uk/radio/story/0,,2044784,00.html
4 Digital Bid: http://media.guardian.co.uk/radio/story/0,,2044798,00.html
NGW bid: http://media.guardian.co.uk/radio/story/0,,2044809,00.html
C4 response to NGW plans: http://media.guardian.co.uk/radio/story/0,,2044834,00.html
In summary, a second digital radio mux is up for grabs to rival the current BBC dominated service. Two rival bids, one a consortium led by C4, the other from National Grid Wireless, who run two muxes on Freeview. Alot of the proposed content comes via estabhlished TV providers, along with the big names in commercial radio.
Proposed line up:
NGW:
Quote:
Adult/Album - aimed at young Radio 2 listeners, aiming to better reflect the music they listen too.
Channel 4 Radio 1 / Channel 4 Radio 2 - they've left space for two stations from C4 - something C4 aren't guaranteeing will happen if they don't win with their own bid. They also claim the stations NGW list don't reflect those planed by C4, so query how it affects their bid!
50-plus - aimed at old Radio 2 listeners - easy listening
Radio Luxembourg - competitor for Radio 1
Premier Christian Radio - religious
Rolling - 24hr news
Radio Play - "games, challenges and competitions" - a.k.a. rip-off radio
Asian - a mainstream commercial service targeting Asian population
FUN Radio - aimed at under 10s
Love Songs - surprise surprise - love songs, aimed mainly at women.
Colourful - "will target the UK's black, African and Caribbean communities" - is it just me who finds the "colourful" description a little bit racist?
BBC Asian Network - transfer from BBC mux - so BBC monopolising more space then
Channel 4 Radio 1 / Channel 4 Radio 2 - they've left space for two stations from C4 - something C4 aren't guaranteeing will happen if they don't win with their own bid. They also claim the stations NGW list don't reflect those planed by C4, so query how it affects their bid!
50-plus - aimed at old Radio 2 listeners - easy listening
Radio Luxembourg - competitor for Radio 1
Premier Christian Radio - religious
Rolling - 24hr news
Radio Play - "games, challenges and competitions" - a.k.a. rip-off radio
Asian - a mainstream commercial service targeting Asian population
FUN Radio - aimed at under 10s
Love Songs - surprise surprise - love songs, aimed mainly at women.
Colourful - "will target the UK's black, African and Caribbean communities" - is it just me who finds the "colourful" description a little bit racist?
BBC Asian Network - transfer from BBC mux - so BBC monopolising more space then
4 Digital:
Quote:
E4 Radio - interactive music and entertainment spin-off from E4
Channel 4 Radio - talk based channel, including comedy, drama and documentary
Pure4 - "music and modern culture" - wonder if a TV equivalent is on the cards?
Talk Radio - from UTV
Closer - spin-off from the magazine
Sky News Radio - 24-hour rolling radio news - wonder if ITN/IRN were asked first?
Sunrise Radio UK - "station offering mix of Asian music and culture" - not 24/7 Eamonn Holmes then!
Virgin Radio Viva - aimed at women 15-30
Original - album-led music station for 40- to 59-year-olds
Radio Disney - children's station
Channel 4 Radio - talk based channel, including comedy, drama and documentary
Pure4 - "music and modern culture" - wonder if a TV equivalent is on the cards?
Talk Radio - from UTV
Closer - spin-off from the magazine
Sky News Radio - 24-hour rolling radio news - wonder if ITN/IRN were asked first?
Sunrise Radio UK - "station offering mix of Asian music and culture" - not 24/7 Eamonn Holmes then!
Virgin Radio Viva - aimed at women 15-30
Original - album-led music station for 40- to 59-year-olds
Radio Disney - children's station
Radio is always a grey area here - but I think here with the 4 Digital bid especially we're clearly seeing estabhlished TV companies moving into the radio market.
It's also almost a certainty stations from the winning bid will end up on all digital TV platforms too, especially those from C4 - which are interesting in themselves as the spin-off get a spin-off with E4 Radio, while will Pure4 make an appearance as a TV channel - perhaps the likely C4/EMAP music channel.
Anyhow, vote and discuss now!