C4 sweep the board at the Promax TV awards

MediaGuardian Blog: http://blogs.guardian.co.uk/organgrinder/2006/11/channel_4_cleans_up_with_15_go.html#more


Never heard of these before, but really it is the awards ceremony this forum was designed for as the Promax TV Awards focuses on presentation, promos and marketing campaigns, where C4 swept the board picking up 15 Gold awards.


The winners:

Channel of the Year: Film4
Best TV Campaign for a TV channel: Film4

Best Website/Interactive Promo: E4 - Slash Music

Promo of the Year / Best Direction / Best Factual (using original content not from the show): More4 - Iraq: The Bloody Circus
Best Themed Promo: More4 - Russian Bear
Best News and Current Affairs Promo: More4 News

Best On-air Branding: C4 - Tokyo Ident
Best Drama Promo (using originated content) / Best Launch: C4 - Shameless
Best Leisure and Lifestyle Promo: C4 - The F Word
Best Print and Poster Campaign: C4 - Jamie's Return to School Dinners
Best Television Campaign On Air Promotion: C4 - Star Stories
Best Cross Media Campaign: C4 - The State of Russia

Best Drama Clip Based Promo: Five - Prison Break
Best Voiceover: Five - The Wright Stuff

Best Entertainment or Comedy Promo using originated content: Sky - The Simpsons
Best Film Promo: Sky - The Kieslowski Season
Best Direct Response Promo: Sky - Gamestar Millionaire

Best entertainment or comedy promo (using material from the show): Red Bee - Catherine Tate vs The Vicar of Dibley
Best factual or factual entertainment promo (using clips from the show): Red Bee - Planet Earth
Best sports promo: BBC - The Winter Olympics
Best Childrens promo: BBC - Level Up

Best Script or Copy: ITV - Coronation Street Wedding

Best Newcomer: Paul Quinn

isn't that them who sponsor the TV Room?

Correct.

Not surprised that Channel 4 won all those awards. When it comes to promotion, Channel 4 are the kings. Especially glad that the Shameless campaign won an award - that was fantastic.