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C4 Idents: Ideas for further idents

(January 2005)

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BR
Brekkie
NOTE: Discussion on the new look C4 continues here: http://www.tvforum.co.uk/forum/viewtopic.php?p=248013


I want to keep this seperate from the main discussion on C4 as it's about your ideas, not discussing what's on screen.

Most of you have now seen the new C4 idents, with 15 supposedly made for the relaunch (although I think only 8 or so have been screened so far!).

I guess over time these will be added to, so anyone got any ideas on how more idents of the same theme could be added.

The current idents are usually set outside, with a large 3D 4 logo forming for a split second as the perspective of the camera changes.

These are harder to think of than I first imagined, but a couple of ideas:
Arrow Clouds - not very original, but clouds in the shape of the C4 blocks form the logo

Arrow Books - an idea for 4 Learning. In a classroom, books are piled up in various locations, forming the C4 logo from a certain angle.

Arrow Christmas: a few obvious ideas I think - the logo formed out of snow, ice or Christmas presents. Another idea is something similar to the housing estate ident, but the 4 blocks are covered in Christmas lights.

Add your ideas in this thread on how C4 can add to their new ident collection, while any mocks based on these should be posted in the Mocks Forum.

Also think about idents specific to some of the strands C4 has - 4 Homes, 4 Learning, Sport on 4, 4 Music, Childrens programming, Breakfast programming, Daytime programming and FilmFour presentations.
RO
Roy
Like my very own, 'Home Made' version of the block logo? lol
http://www.freewebs.com/bbtop5/identtwo.JPG

Only Kidding lol, Anyway, I think the clouds idea is good, and would be very easy to produce, however I would think the logo would have to have solid edges, rather than 'fluffy' edges? Confused:
BE
benjy
Well I did do some mocks similar to these idents a while ago, and although in mine the 4 logo is already there, there is one similar to your clouds idea. http://bpmocks.nuclearpig.co.uk/4channel4.html

There are endless possibilities really!

Art Gallery - paintings fly around and make up the 4
Zoo - animal cages make up the 4
Under the sea - shoals of fish make up the 4
Scrap metal yard - rusty car parts make up the 4
Music store - CDs fly around and make up the 4
Hospital - hospital beds and medical instruments make up the 4
Suburbia - roof tiles, chimney stacks and garage doors rip off houses to make up the 4 (perhaps a Christmas version could have Christmas lights and Santas and all that tacky stuff you find still attached!)
SP
Spencer
As a child I used to make the '4' logo on my dinner-plate out of those thick, steak-cut oven chips. I'd be happy to recreate it for them. Very Happy
BC
BlackCat Founding member
Spencer For Hire posted:
As a child I used to make the '4' logo on my dinner-plate out of those thick, steak-cut oven chips. I'd be happy to recreate it for them. Very Happy


You too?!

I also tried making the Meridian logo out of peas and sweetcorn atop a bed of mashed potato, but it ended up just looking like a smiley face. Ahem...

As for a "4" ident, how about 'birds', where groups of flying creatures make up the "4"? They could add some surreality to it by using cows or dogs as some of the flying animals...
SP
Spencer
BlackCat posted:
You too?!

I also tried making the Meridian logo out of peas and sweetcorn atop a bed of mashed potato, but it ended up just looking like a smiley face. Ahem...


A beefburger Central 'cake' logo was always a winner too!
KI
kiwiboy
Spencer For Hire posted:
As a child I used to make the '4' logo on my dinner-plate out of those thick, steak-cut oven chips. I'd be happy to recreate it for them. Very Happy


Oooh check out the New Zealand idents thread- TV3 in NZ have an ident featuring fish and chips

(page down on page one of the thread for a one picture snapshot from the ident)

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