C4 - Born Risky

New channel promo debuted before Homeland:

http://www.youtube.com/watch?v=8j5QHoVn5Vk

Interesting approach - kind of "we may show crap, but it's part of our remit!"

Hmm. Sounds to me like they are trying to convince themselves they still are "risky".

Yes it does come over that way. Some of the stuff they show these days aren't risky, just rubbish. To be honest for all their chat about Channel 4 being so different to Channel 5 when there was talks of a merger, these days there isn't that much between them...

From a presentation point of view - the way the red triangle / pyramid reflects the '4' logo here, though fleeting, is a great visual idea.

Ah harking back memories of the famous Ch4 Red Triangle broadcasts that indicated special viewing discretion of 18/X-rated films. Mostly art-house and foreign language stuff - how often does Ch4 squeeze out such programming these days in between each episode of round the clock Come Dine With Me and whatever Gypsy trash they have?