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This has just been posted on shoppingtelly.com
HSN is pulling the plug on its latest attempt at cracking the shopping telly market in the United Kingdom. Two-year-old iBuy, will go dark in late May, and its 85 jobs in London and Belfast will evaporate. The St. Petersburg-based network, a unit of Barry Diller's IAC/InterActiveCorp, has found an unidentified buyer for the two channel positions on Rupert Murdoch's BSkyB digital satellite service. With 48 TV shopping channels vying for customers in the United Kingdom, iBuy's two channels each reach into 7.8-million households, but the network declined to talk about sales. "TV shopping sales on satellite have been stagnant here partly because there are so many channels," said Budd Margolis, a London consultant who follows the industry in Britain. "But QVC has continued to do well."
Source: St Petersburg Times
HSN is pulling the plug on its latest attempt at cracking the shopping telly market in the United Kingdom. Two-year-old iBuy, will go dark in late May, and its 85 jobs in London and Belfast will evaporate. The St. Petersburg-based network, a unit of Barry Diller's IAC/InterActiveCorp, has found an unidentified buyer for the two channel positions on Rupert Murdoch's BSkyB digital satellite service. With 48 TV shopping channels vying for customers in the United Kingdom, iBuy's two channels each reach into 7.8-million households, but the network declined to talk about sales. "TV shopping sales on satellite have been stagnant here partly because there are so many channels," said Budd Margolis, a London consultant who follows the industry in Britain. "But QVC has continued to do well."
Source: St Petersburg Times
