One thing I don't get is the absolute pig-headedness BT shows towards customers with Virgin Media / other cable. According to their website, there are only three ways to get BT Sport: Sky, BTTV and app/web. This is completely disengenuous and borders on misleading. Anyone with an ounce of sense will know that you can get BTS through VM (as a free extra with the XL pack too!) but take the information on BTSport.co.uk at face value, and you could be misled.
I suspect it is just the case that the exact deal with Virgin hasn't been confirmed yet. They are usually last to the party and I think BT have to sell through Virgin on cable while on Sky and BT they sell the product themselves.
It's great that everybody gets sarcasm.