Broadcast wins ITV contract

ITV’s familiar blue and gold idents may be getting a redesign - from the BBC.

BBC Broadcast has won a pitch to review the current idents, which feature celebrities associated with the channel such as Ant and Dec. Broadcast will also collaborate with advertisers M&C Saatchi to produce new on-screen graphics.

A spokeswoman said that no one who works on the BBC idents and junctions will work on the ITV project.

Clare Salmon, marketing director of ITV, said that the channel was impressed by BBC Broadcast’s design credentials as well as their understanding of their strategic and operational needs. ‘We’re looking forward to partnering with them on this project, which is in its very early stages,’ she said.

The design project builds on an existing partnership between ITV and BBC Broadcast, who have been working on an initiative to encourage advertising agencies to look at interactive advertising.

Jeff Conrad, head of design at BBC Broadcast, said: ‘The prospect of reviewing ITV’s on-screen identity is an exciting challenge and one that all broadcast designers would relish. We’re delighted to have won the project against tough competition.’

BBC Broadcast’s design team recently won a contract to do Channel 4’s subtitling, signing and audio description as well as the subtitling and signing of Emap’s music channels and disaster recovery provision for Five.

What's the source of this article?

BBC Intranet.

Only 6 months behind then....

Looking at www.bbcbroadcast.com, there's some really nice work on there, including of course the much praised new News 24 countdown, so it could be promising news for some decent ITV idents. I'm guessing there may be some glum faces at Bruce Dunlop Associates today.

Even though I am glad ITV had ditched BD&A after their recent attempts, I am also surprised, as ITV has only just got their ITV Day lok off them.

Must be a very glum day for BDA, as IIRC they have created nearly all of ITV's logos and idents since the late 1990's, as they brought us the Hearts, the Celebrities and the Squares.

Though I'll be interested to see how (the soon to be privatised) BBC Broadcast will develop ideas for ITV. Though I'm guessing they'll be going for something brand new, which is really long overdue. Hopefully it may mean goodbye to the current [i t v] logo.

It wasnt all bad, the 2002 look was best, and the ITV1 2003 was okay, just a little messy, but it was since ITV2's revamp it went downhill, although ITV2's look was quite nice. The current ITV1 look is well, its so bad, but the christmas look was quite nice. Also, with a complete rebrand, that means they have to change all the logos on their regional buildings, computers, TV, all websites, a big challange by the Aututmn isnt it?

The BBC managed it a few years ago. But ITV will no doubt leave bits... good branding and consistency isn't exactly their thing is it?

Well Star News looks crap thanks to them.

More exciting than the plain BBC.

*snort*. As bad as some of the BBC branding may be, it's no-where near as boring as ITV's Presentation!