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Is British style continuity unique?

(April 2012)

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FN
FromtheNorth
Is the way British TV channels continuity introduce programmes over an ident unique?
American and Australian channels just crash into shows on the back of trails. Has it always been that way?
CI
cityprod
I wouldn't say it was unique, as there was similar style continuity in both Ireland and South Africa from clips I've seen on the internet.
RD
rdd Founding member
Continuity and presentation in Ireland is pretty much the same as Britain. Then again, Irish television in general is pretty much the same as Britain anyway.
:-(
A former member
rdd posted:
Continuity and presentation in Ireland is pretty much the same as Britain. Then again, Irish television in general is pretty much the same as Britain anyway.


But just a lot more shows form usa Very Happy

Many a time old itv stations and ch4 would slide into the next programme.
SP
Steve in Pudsey
For most of the 80s, Yorkshire always went into programmes from the slide, they didn't have an ident as such.
LL
Larry the Loafer
Didn't all ITV companies do that for the sake of the show's producer's ident at the beginning of the show? I don't think they'd have a Yorkshire ident followed by a Central ident or something.
TH
Thinker
If by "British style" you mean that programmes are preceeded by a short film with an announcer, that is still common in some European countries (perhaps it should more accurately be called the "European style"?). All the Nordic countries and Flanders still have announcers and idents on most mainstream channels.

Germany and France have essentially phased it out. The only French or German channel I'm aware of that still combines announcers and idents is Arte, the cultural channel. The German private channels have gone almost completely American, with just an advert to separate different shows. On some of the public channels you can still find very short idents, but no announcers.

TV-Ark has some examples of "British style" presentation from the Dutch public channels, but those clips are ten years old, and I don't know if they still do it.
:-(
A former member
I thought most US channels never had any adverts between shows at 00 and 30 instead having three sets of adverts in a 22mins show. promo and idents between each show
DB
dbl
Is the way British TV channels continuity introduce programmes over an ident unique?
American and Australian channels just crash into shows on the back of trails. Has it always been that way?

Australian channels show menu/idents before the programme starts, it tends to be only primetime where some adopt the accelerated flow method and crash into programmes.




SP
Steve in Pudsey
Didn't all ITV companies do that for the sake of the show's producer's ident at the beginning of the show? I don't think they'd have a Yorkshire ident followed by a Central ident or something.


Of course in that era YTV were the odd one out in not using in-vision continuity, but I don't think there was any issue going from a local contractor's ident to the frontcap of the producing company.
NG
noggin Founding member
SVT in Sweden are now very similar to the BBC. SVT1 recently ditched their in-vision continuity presenters, and moved them out of vision to voice channel idents, as the UK channels do. SVT2 had already adopted this. NRK in Norway still have in-vision continuity, and made a big thing of saying they were keeping it when they reported that SVT had ditched their's.

(Yep - NRK reported on a change to SVT continuity...)
JJ
jjne
Didn't all ITV companies do that for the sake of the show's producer's ident at the beginning of the show? I don't think they'd have a Yorkshire ident followed by a Central ident or something.


Of course in that era YTV were the odd one out in not using in-vision continuity, but I don't think there was any issue going from a local contractor's ident to the frontcap of the producing company.


I don't recall Tyne Tees *ever* going from local ident to producer ident (other than the ITV Sport one post-1988). For all that their approach was informal they were always big on fading through black to producer ident, either from trailer or IVC (yes they very frequently 'crashed' to a programme right up until 1992, unusually among ITV companies).

And yes, the Nordic countries have a very similar approach to the UK. Don't one or two of them still have IVC?

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