SW
That's right, hence there were never any adverts in the breaks, because the only point of the breaks were to give more opportunities to show the Sage logo.
For some reason I'm always reminded of the Ben Shephard Krypton Factor reboot and the rather neat Sage intro which literally merged the sponsorship and the main titles, although I seem to remember Sage actually funded the series!
That's right, hence there were never any adverts in the breaks, because the only point of the breaks were to give more opportunities to show the Sage logo.
NJ
That's right, hence there were never any adverts in the breaks, because the only point of the breaks were to give more opportunities to show the Sage logo.
The original Krypton Factor for many years up until probably the 1993 series was completely advert free on its ITV transmission too. I can't find out when they started doing this though, presumably it was when they introduced the Art of Noise theme in 1986.
The 1995 series had a more normal advert pattern, if not a more normal Krypton experience but we won't talk about that.
Neil Jones
Founding member
For some reason I'm always reminded of the Ben Shephard Krypton Factor reboot and the rather neat Sage intro which literally merged the sponsorship and the main titles, although I seem to remember Sage actually funded the series!
That's right, hence there were never any adverts in the breaks, because the only point of the breaks were to give more opportunities to show the Sage logo.
The original Krypton Factor for many years up until probably the 1993 series was completely advert free on its ITV transmission too. I can't find out when they started doing this though, presumably it was when they introduced the Art of Noise theme in 1986.
The 1995 series had a more normal advert pattern, if not a more normal Krypton experience but we won't talk about that.
IS
This is Your Life never had ad breaks either, the duration was always about 23mins
MA
I think quite a few of the 19:00 to 19:30 weekday slot progs on ITV in the 70s and 80s had no ad break. It might have been the case with semi PSB stuff such as YTV's science progs?
The weird 18:45 to 19:30 Monday slot (Opportunity Knocks, Kenny Everett and Whodunit) only had one ad break
This is Your Life never had ad breaks either, the duration was always about 23mins
I think quite a few of the 19:00 to 19:30 weekday slot progs on ITV in the 70s and 80s had no ad break. It might have been the case with semi PSB stuff such as YTV's science progs?
The weird 18:45 to 19:30 Monday slot (Opportunity Knocks, Kenny Everett and Whodunit) only had one ad break
BR
I guess back then although they had fewer ad breaks they still had similar rules about minutage in primetime so just as now breaks could be sacrificed in some programmes. Back then too I suspect there was more value in putting the ads around the local news and programmes rather than some of the stuff thrown out at 7pm.
NJ
AFAIK they've always had a cap on the number of advertising minutes per hour. That hasn't changed, aside from creep upwards to where it is now, about 12 minutes. Only ever used to be about nine I believe.
Neil Jones
Founding member
I guess back then although they had fewer ad breaks they still had similar rules about minutage in primetime so just as now breaks could be sacrificed in some programmes. Back then too I suspect there was more value in putting the ads around the local news and programmes rather than some of the stuff thrown out at 7pm.
AFAIK they've always had a cap on the number of advertising minutes per hour. That hasn't changed, aside from creep upwards to where it is now, about 12 minutes. Only ever used to be about nine I believe.
MA
AFAIK they've always had a cap on the number of advertising minutes per hour. That hasn't changed, aside from creep upwards to where it is now, about 12 minutes. Only ever used to be about nine I believe.
During the IBA tenure 6 mins average with a peak of 7 allowed in a clock hour, (radio was 9 minutes) , but from 1983 two mins extra could be transferred into peak viewing hours
I guess back then although they had fewer ad breaks they still had similar rules about minutage in primetime so just as now breaks could be sacrificed in some programmes. Back then too I suspect there was more value in putting the ads around the local news and programmes rather than some of the stuff thrown out at 7pm.
AFAIK they've always had a cap on the number of advertising minutes per hour. That hasn't changed, aside from creep upwards to where it is now, about 12 minutes. Only ever used to be about nine I believe.
During the IBA tenure 6 mins average with a peak of 7 allowed in a clock hour, (radio was 9 minutes) , but from 1983 two mins extra could be transferred into peak viewing hours
MA
The 1993 increase in allowance was a result of the loading C4, and the industrial dispute regarding its ads, exerted on the finance of the ITV companies
7 minutes? 
Wow.
Wow.
The 1993 increase in allowance was a result of the loading C4, and the industrial dispute regarding its ads, exerted on the finance of the ITV companies