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Bravo revival?

Sky registers "Sky Bravo" as Trademark (August 2013)

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RO
rob Founding member
Quote:
Sky has paved the way for resurrecting one of the former Virgin Media TV brands by registering Sky Bravo as a trademark.

Male-skewing Bravo was the second-biggest brand in the VMTV portfolio, which the satellite broadcaster bought for £160m in June 2010. The most highprofile, Living, was rebranded as Sky Living later that year, but Sky chose to close Bravo on 1 January 2011 after 25 years on air.

A Sky source said the company had no plans to launch Sky Bravo imminently but that it likes to be able to be nimble when shaping its channel portfolio.


http://www.broadcastnow.co.uk/news/broadcasters/sky-keeps-its-options-open-on-bravo-relaunch/5059032.article
MW
Mike W
rob posted:
Quote:
Sky has paved the way for resurrecting one of the former Virgin Media TV brands by registering Sky Bravo as a trademark.

Male-skewing Bravo was the second-biggest brand in the VMTV portfolio, which the satellite broadcaster bought for £160m in June 2010. The most highprofile, Living, was rebranded as Sky Living later that year, but Sky chose to close Bravo on 1 January 2011 after 25 years on air.

A Sky source said the company had no plans to launch Sky Bravo imminently but that it likes to be able to be nimble when shaping its channel portfolio.


http://www.broadcastnow.co.uk/news/broadcasters/sky-keeps-its-options-open-on-bravo-relaunch/5059032.article


Noooo!

'Sky Bravo' - there are times when over branding things makes the names rubbish - when will Sky realise this...
RO
roo
Sort of abusing this thread, but what *happened* to Living? It went from being "DO YOU WANT TO WATCH 6 HOURS OF MELROSE PLACE? OF COURSE YOU DO" to something I haven't watched at all in 5 years.
LL
Larry the Loafer
I doubt it'd live up to the original going by what Living turned out to be.
ST
Stuart
Larry the Loafer posted:
I doubt it'd live up to the original going by what Living turned out to be.

I've recently seen a trailer for Sky Living's new autumn season, and it looks as though they've been spending quite a lot of money on new acquisitions.
ST
steveboswell
I think I've seen in one of the other threads that Danny Dyer -- whilst in Dictionary Corner on 8 Out Of 10 Cats does Countdown -- mentioned he was doing a new series for Bravo... does anyone remember seeing this?
DA
David
steveboswell posted:
I think I've seen in one of the other threads that Danny Dyer -- whilst in Dictionary Corner on 8 Out Of 10 Cats does Countdown -- mentioned he was doing a new series for Bravo... does anyone remember seeing this?


Yes. It was a joke.
GS
Gavin Scott Founding member
Living became utter garbage after Sky took over.

Kiss of death.
DA
David
But Challenge[TV] improved immensely so it's not always a kiss of death.
KE
kernow
David posted:
steveboswell posted:
I think I've seen in one of the other threads that Danny Dyer -- whilst in Dictionary Corner on 8 Out Of 10 Cats does Countdown -- mentioned he was doing a new series for Bravo... does anyone remember seeing this?


Yes. It was a joke.

But he could have been referring to the American or Canadian Bravo channels.
RD
RDJ
David posted:
But Challenge[TV] improved immensely so it's not always a kiss of death.


And ironically that's the channel most distanced away from Sky branding.

Sky Living as a name works, even if the channel has deteriorated considerably,

Sky Bravo as a name really doesn't work.
WH
Whataday Founding member
I'm wondering if they are protecting themselves against a possible British launch of the American Bravo?

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