Branding Carlton

[quote:0208481499="Ne1L C" pid="1124739"][quote:0208481499="bluecortina" pid="1123595"]Rebranding the itv licences post 1993 could never work. What if ITV plc decided not to apply for new licences or if say it went to another applicant in subsequent licence round applications? What would ITV do if they intended to remain a non-PSB broadcaster post any new licence round? - rebrand themselves back to ITV? What if any new channel 3 licence holder acquired the legal right to call themselves Channel 3 ? What if ITV only ‘re-won’ some but not all of any new licences?

ITV plc have decided the right thing and future proofed themselves by retaining the ITV brand on-air.[/quote:0208481499]

Had ITV lost the franchise round then they may well have closed down 2/3/4/Be and stuck them all on the Hub. Then if programmes such as CLI, TOWIE etc had proven themselves successful then they would have been moved to the main channel such as The Likely Lads was moved from BBC2 to BBC1.[/quote:0208481499]

The channel 3 licences (they are not franchises) are split across the uk as they were when there were ITV franchises. The DCMS could advertise the licences individually ( as they did in 1991) and ITV might win some or all of the licences. If they won some then they would be in a right pickle branding-wise if they had changed the overall channel branding to ‘Channel 3’.

Except for Wales which was split from West, while West was merged with Westcountry.

Of course that had happened before. Granadaland used to include part of the YTV region - and YTV's region was smaller at first, as Belmont was actually an Anglia transmitter until the 70s.

Interesting to think that there could have been an "ITV" and a "Channel 3". Mind boggles.

Tyne Tees was Channel 3 North East for a while.

True but I was thinking of an ITV showing Corrie and Emmerdale and "Channel 3" showing PSB programming and lord knows what