VM
Music channel The Box has had a revamp, noticeable IMO as it's the first time the logo has had a major change since around 2000. Gone are the three boxes, and the word 'The' is now featured in the logo.
You can get a good feel for the style of the new look in the official website: http://www.thebox.co.uk
Graphically the presentation is very simple but bold - thin condensed sans serif font, with huge artist/title graphics and a box motif used around text like 'On Trend' and 'Box Pick'. Reminds me of the Chromebook branding.
It is unfortunate of course that The Box has long lost what was its USP, a viewer chosen jukebox, but from looking at these graphics it's very much a channel that's still trying to be relevant and up to date especially with these changes. Now we just need VH1 to get its first update in seven years.
You can get a good feel for the style of the new look in the official website: http://www.thebox.co.uk
Graphically the presentation is very simple but bold - thin condensed sans serif font, with huge artist/title graphics and a box motif used around text like 'On Trend' and 'Box Pick'. Reminds me of the Chromebook branding.
It is unfortunate of course that The Box has long lost what was its USP, a viewer chosen jukebox, but from looking at these graphics it's very much a channel that's still trying to be relevant and up to date especially with these changes. Now we just need VH1 to get its first update in seven years.