PC
How much detail does it go into in regards of the production side of the idents, as opposed to just the design/inspiration side; particularly the BBC Two ones? Watching that episode of How Do They Do That only heightened my curiousity about them and how certain ones not feature in the programme were made and what computer software was used for some of the effects. I've always been fascinated by the Carlton star idents too and naturally, the Channel Four blocks.
I would say it doesn't go into that great detail with regards to the 'how' of individual idents. It's perhaps predominantly from the point of view of Martin's thinking behind the concepts during development, and the process (along with a look at early / rejected ideas) that led to the collective final pieces in the case of each channel - including struggles and concerns faced while attempting to realise the ideas.
Given the year of the book's release, it doesn't cover the BBC rebrand of late 1997 or any identities for channels in years thereafter.
While it might not shed much light on the specifics of how certain idents were produced, it's still a real insight into how the final pieces for the likes of Channel 4 and the BBC came to be -- from the ideas & sketches to finished on-screen sequences.
Just ordered Brand Identity for Television: With Knobs On, Martin Lambie-Nairn's book.
How much detail does it go into in regards of the production side of the idents, as opposed to just the design/inspiration side; particularly the BBC Two ones? Watching that episode of How Do They Do That only heightened my curiousity about them and how certain ones not feature in the programme were made and what computer software was used for some of the effects. I've always been fascinated by the Carlton star idents too and naturally, the Channel Four blocks.
I would say it doesn't go into that great detail with regards to the 'how' of individual idents. It's perhaps predominantly from the point of view of Martin's thinking behind the concepts during development, and the process (along with a look at early / rejected ideas) that led to the collective final pieces in the case of each channel - including struggles and concerns faced while attempting to realise the ideas.
Given the year of the book's release, it doesn't cover the BBC rebrand of late 1997 or any identities for channels in years thereafter.
While it might not shed much light on the specifics of how certain idents were produced, it's still a real insight into how the final pieces for the likes of Channel 4 and the BBC came to be -- from the ideas & sketches to finished on-screen sequences.