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blimey central has an identity

(November 2004)

MO
morgaineofevil
finally saw it tonight before the 7 30 regional slot
we now say itv1central
not all those irritating IDENTS
itv1 for central england
or itv1 for carlton central ENGLAND
FINALLY!!!!!
TV
tvguy
Can we have captures please?
JC
Jack Carkdale
tvguy posted:
Can we have captures please?


It's the same as the normal current ITV1 idents, but with "Central" simply superimposed at the bottom in straightforward white writing.

The Westcountry version: http://www.tv-ark.org.uk/itvsouthwest/carltonmain.html (scroll to bottom of page).
FA
fanoftv Central (West) Midlands Today
And it's been used before last night too! One of the first times that I saw it was into the news after the Band Aid Single aired, as usually wee don't get an ident!
TV
tvmercia Founding member
tvguy posted:
Can we have captures please?

just posted caps in the central west/bbc midlands thread

tvmercia posted:
finally bothered to capture the new, illusive, central ident. not a great fan of it to be honest - bring back the location shots - but it is here for completeness.

Arrow CENTRAL IDENT 2004 - video

notice that the programme it precedes has an advantage west midlands sting before it. do i take it tax payers money was used in the production of this show Confused

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TV
tvguy
Does anyone think they're more regional now?
LO
lobster Anglia (East) Look East
tvguy posted:
Does anyone think they're more regional now?


they are truely horrible. the whole presentation package on itv1 is totally uninspired.

the idents on the local carlton stations where the coloured blocks were scattered about the local area was a great idea and could/should have been extended and used across the network in much the way the bbc balloons were shot. these are horrible.

i just think computer generated idents look so dated.
BC
BlackCat Founding member
Dr Sigmund Mohammad posted:
tvguy posted:
Does anyone think they're more regional now?


they are truely horrible. the whole presentation package on itv1 is totally uninspired.

the idents on the local carlton stations where the coloured blocks were scattered about the local area was a great idea and could/should have been extended and used across the network in much the way the bbc balloons were shot. these are horrible.

i just think computer generated idents look so dated.


Perhaps the lack of inspiration is down to the fact that they were introduced during an "interim" period between one marketing director leaving and another joining? ITV probably just asked BDA to create some random cheap crap with the intention of it only lasting for a year or two before being replaced with a "vision" by said new marketing director.
TV
TV Fetish West Country (East) Points West
Ironically if ITV did want to change it's English regions there are only a small number left to change:

Granada/North West
Tyne Tees/North East
Anglia/East
Meridian/South
Border/Borders
Westcountry/South West.

In hindsight both Yorkshire and Central could stay.
LE
leftofmiddle
It's probably already been said but Channel have gone the same way with the new ITV ident and Channel in white across the bottom of the 1.
IT
I T V 1
Why would an entertainment channel want views of locations of the UK. In my opinion location idents are dull, and are not suited to ITV1.
LO
lobster Anglia (East) Look East
I T V 1 posted:
Why would an entertainment channel want views of locations of the UK. In my opinion location idents are dull, and are not suited to ITV1.


what, and something cheap and tacky probably knocked up in a couple of days with little research or consultation with viewer focus group does?

they are plain and say nothing about what the channel is about, they don't communicate anything about the brand 'itv' to the viewer at all.

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