PR
It did last night.
and the other times I watched it didn't.
Which region are you in ?
Tyne Tees, and when I've watched the show theirs just a couple of ITV promos (with no ITV1 breakbumpers in or out of them).
Markymark posted:
Primetime TV posted:
Ant posted:
Primetime TV posted:
Harry Hills TV Burp doesn't have ads, just ITV promos.
It did last night.
and the other times I watched it didn't.
Which region are you in ?
Tyne Tees, and when I've watched the show theirs just a couple of ITV promos (with no ITV1 breakbumpers in or out of them).
BR
I'd check your OFCOM guide book then!
Basically: one day is from 06:00-06:00, with primetime counted as 18:00-23:00.
During that time you can show an average of 7 minutes of advertising per hour, rising to 8 minutes during primetime. For digital stations the level is 9 minutes an hour.
The maximum length of any "internal" ad break is 3.5 minutes, with the maximum hourly quota of ads being 12 minutes.
Therefore, between 6pm and 11pm ITV1, C4, C5 can show a total of 40 minutes of adverts, but rather than sticking to 8 minutes an hour, they take advantage of the maximum 12 minutes an hour and pack the ads around the higher rated programmes instead, meaning things like the news and regional programmes are relatively ad free.
In addition, with primetime ending at 11pm ITV1 and C4 at least run over in the final hour of primetime so the set of ads at the end of the 10pm hour actually airs after 11pm, so they can steal a few minutes of their overnight quota.
Likewise, programmes can run ad-free in the overnight slots with the quota of ads being made up during the day instead - hence why ITV's daytime schedule probably has more ads than at any other point of the day.
And here endeth the lesson in television advertising!
Jonathan H posted:
What?? The rules regarding the maximum number of ads shown are per hour, not per day. You can't 'borrow' extra ad space from an earlier hour and show them in a high-rated hour.
I'd check your OFCOM guide book then!
Basically: one day is from 06:00-06:00, with primetime counted as 18:00-23:00.
During that time you can show an average of 7 minutes of advertising per hour, rising to 8 minutes during primetime. For digital stations the level is 9 minutes an hour.
The maximum length of any "internal" ad break is 3.5 minutes, with the maximum hourly quota of ads being 12 minutes.
Therefore, between 6pm and 11pm ITV1, C4, C5 can show a total of 40 minutes of adverts, but rather than sticking to 8 minutes an hour, they take advantage of the maximum 12 minutes an hour and pack the ads around the higher rated programmes instead, meaning things like the news and regional programmes are relatively ad free.
In addition, with primetime ending at 11pm ITV1 and C4 at least run over in the final hour of primetime so the set of ads at the end of the 10pm hour actually airs after 11pm, so they can steal a few minutes of their overnight quota.
Likewise, programmes can run ad-free in the overnight slots with the quota of ads being made up during the day instead - hence why ITV's daytime schedule probably has more ads than at any other point of the day.
And here endeth the lesson in television advertising!
:-(
A former member
what you talking about has happened before in CH4 ealier day when ther just showed a BACk soon sign
JE
It doesn't work like that. ITV (and C4, C5) are permitted an average 8 minutes an hour of advertising in primetime (7 mins at other time) - but they are permitted a maximum of 12 minutes in any one hour.
Therefore, it often makes sense to pack the ads in around the higher rated programming, meaning that at points around other programmes in the evening there will be no ads.
I think I understand what you are getting at.
But as ITV will know then that at 10pm on a Saturday they will have no ads, why don't they put some filler on like The Planet's Funniest Animals instead of going to all that effort and making the Dame Edna Show?
You seem to think that advertising space is sold before the programme is even made! Ad companies deliberately choose their slots based around what the programme is.
But with this rule regarding the total amount of ads allowed, then even a 10m rating programme at 10pm will then only be stealing ad time from an earlier show.
But regardless of the programme, some slots never have ads - such as Emmerdale on a Sunday.
Why bother with making shows for slots they know will have no ads?
I agree about the Sunday Emmerdale - the reason people say they show it 6 nights a week is because it pulls in the viewers and sells advertising, yet they dont show any ads before or during it on a Sunday
(or at least they didnt when I used to watch it, im assuming its the same situation now)
Jez
Founding member
Woody_streatham posted:
Jonathan H posted:
Woody_streatham posted:
Brekkie Boy posted:
Woody_streatham posted:
i was just wondering in this day and age of cost cutting, why ITV still show programes round slots where there are no adverts.
For example, last night there was no ads during Dame Edna.
Although rubbish for the viewing public, would it not be better for ITV to show a "Back Soon" slide for an hour around slots they don't sell?
For example, last night there was no ads during Dame Edna.
Although rubbish for the viewing public, would it not be better for ITV to show a "Back Soon" slide for an hour around slots they don't sell?
It doesn't work like that. ITV (and C4, C5) are permitted an average 8 minutes an hour of advertising in primetime (7 mins at other time) - but they are permitted a maximum of 12 minutes in any one hour.
Therefore, it often makes sense to pack the ads in around the higher rated programming, meaning that at points around other programmes in the evening there will be no ads.
I think I understand what you are getting at.
But as ITV will know then that at 10pm on a Saturday they will have no ads, why don't they put some filler on like The Planet's Funniest Animals instead of going to all that effort and making the Dame Edna Show?
You seem to think that advertising space is sold before the programme is even made! Ad companies deliberately choose their slots based around what the programme is.
But with this rule regarding the total amount of ads allowed, then even a 10m rating programme at 10pm will then only be stealing ad time from an earlier show.
But regardless of the programme, some slots never have ads - such as Emmerdale on a Sunday.
Why bother with making shows for slots they know will have no ads?
I agree about the Sunday Emmerdale - the reason people say they show it 6 nights a week is because it pulls in the viewers and sells advertising, yet they dont show any ads before or during it on a Sunday
(or at least they didnt when I used to watch it, im assuming its the same situation now)
ST
Ermmmm, have you not read the Ofcom rules? There is a maximum average per day, which is whey we have more ads in primetime and less during the wee small hours. They average out to within the statutory amount.
Jonathan H posted:
What?? The rules regarding the maximum number of ads shown are per hour, not per day. You can't 'borrow' extra ad space from an earlier hour and show them in a high-rated hour.
Ermmmm, have you not read the Ofcom rules? There is a maximum average per day, which is whey we have more ads in primetime and less during the wee small hours. They average out to within the statutory amount.
NH
Nick Harvey
Founding member
If ITV put the "Back Soon" caption up instead of running Dame Edna, they'd probably get far more viewers in that hour and find the slots easier to sell.
On a similar note, I love the way, on ITV2+1 and ITV3+1, if they're showing the "we can't repeat this for legal reasons" caption, they still take the caption down and run the commercials at the appointed times, then put the caption back up.
On a similar note, I love the way, on ITV2+1 and ITV3+1, if they're showing the "we can't repeat this for legal reasons" caption, they still take the caption down and run the commercials at the appointed times, then put the caption back up.
JH
Right.
OK, I stand corrected on the finer minutiae of OFCOM advertising rules, but I was trying to counter the idea earlier in the thread that programmes shouldn't be made for slots broadcasters know won't sell. It was a bit horse and cart, chicken and egg, if you ask me. There may well be some programming slots that never generate direct advertsing income, but it's a bit short-sighted to suggest that programmes like that should be pulled.
Broadcasters have a duty, remit and most of all, interest to provide programming that increases their brand appeal. News, for example, rarely generates much advertsing income (either as programmes or as whole channels) but broadcasters provide it as part of their channel DNA.
Brekkie Boy posted:
And here endeth the lesson in television advertising!
Right.
OK, I stand corrected on the finer minutiae of OFCOM advertising rules, but I was trying to counter the idea earlier in the thread that programmes shouldn't be made for slots broadcasters know won't sell. It was a bit horse and cart, chicken and egg, if you ask me. There may well be some programming slots that never generate direct advertsing income, but it's a bit short-sighted to suggest that programmes like that should be pulled.
Broadcasters have a duty, remit and most of all, interest to provide programming that increases their brand appeal. News, for example, rarely generates much advertsing income (either as programmes or as whole channels) but broadcasters provide it as part of their channel DNA.
:-(
A former member
More to the point, how come an hour-long programme has no advertising?
Barry Humphries' shows have been successful for a very long time. Surely this latest one can't have bombed that badly all of a sudden?
This surely must be a decision made by ITV management, but the question has to be asked -- why? ITV usually yank a programme PDQ if the ratings/revenues sag, so it can't be that, can it?
And yes, there is a limit to the permissable amount of advertising, but an hour-long show, in prime-time?
Barry Humphries' shows have been successful for a very long time. Surely this latest one can't have bombed that badly all of a sudden?
This surely must be a decision made by ITV management, but the question has to be asked -- why? ITV usually yank a programme PDQ if the ratings/revenues sag, so it can't be that, can it?
And yes, there is a limit to the permissable amount of advertising, but an hour-long show, in prime-time?
AN
Andrew
Founding member
It's not a case of bombing in the ratings, it's a case of Dame Edna whilst getting around 3m viewers is the lowest rating programme of the night
Same with Sunday's Emmerdale. It gets about 7m viewers but is again the lowest of the evening, when you consider there's also Corrie, The Royal and the big 9pm drama
This sort of technique is also used by GMTV, next to no ads in The News Hour, loads in the main parts of GMTV Today
Same with Sunday's Emmerdale. It gets about 7m viewers but is again the lowest of the evening, when you consider there's also Corrie, The Royal and the big 9pm drama
This sort of technique is also used by GMTV, next to no ads in The News Hour, loads in the main parts of GMTV Today
:-(
A former member
OK, must admit I needed that point hammered home, I've not paid much attention to ITV over the last couple of years and have resorted to the "TiVo+wind past adverts" style of viewer, which I never used to be. I didn't realise they were actually allowed to shift ads around like this, and assumed that the limits were set on a per-hour basis.
With that in mind though, the question must be asked -- why don't ITV just put their "dead" dramas and suchlike, the stuff they canned during the week, into this kind of slot?
With that in mind though, the question must be asked -- why don't ITV just put their "dead" dramas and suchlike, the stuff they canned during the week, into this kind of slot?
GO
I actually thought this thread was about that! That must have been the first call TV show on ITV. Unfortunately opening the gates of drivel! It was strangly entertaining, esp the theme tune!
GMc posted:
Speaking of Blank Screen, anyone remember the late-night interactive quiz show on ITV: Blank Screen.
My, how times have changed.
My, how times have changed.