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Blank Screen?

(April 2007)

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WO
Woody_streatham
i was just wondering in this day and age of cost cutting, why ITV still show programes round slots where there are no adverts.

For example, last night there was no ads during Dame Edna.

Although rubbish for the viewing public, would it not be better for ITV to show a "Back Soon" slide for an hour around slots they don't sell?
SP
Steve in Pudsey
Probably because whilst a slot may not have sold ads in one region it may have in others
BR
Brekkie
Woody_streatham posted:
i was just wondering in this day and age of cost cutting, why ITV still show programes round slots where there are no adverts.

For example, last night there was no ads during Dame Edna.

Although rubbish for the viewing public, would it not be better for ITV to show a "Back Soon" slide for an hour around slots they don't sell?



It doesn't work like that. ITV (and C4, C5) are permitted an average 8 minutes an hour of advertising in primetime (7 mins at other time) - but they are permitted a maximum of 12 minutes in any one hour.


Therefore, it often makes sense to pack the ads in around the higher rated programming, meaning that at points around other programmes in the evening there will be no ads.
WO
Woody_streatham
Brekkie Boy posted:
Woody_streatham posted:
i was just wondering in this day and age of cost cutting, why ITV still show programes round slots where there are no adverts.

For example, last night there was no ads during Dame Edna.

Although rubbish for the viewing public, would it not be better for ITV to show a "Back Soon" slide for an hour around slots they don't sell?



It doesn't work like that. ITV (and C4, C5) are permitted an average 8 minutes an hour of advertising in primetime (7 mins at other time) - but they are permitted a maximum of 12 minutes in any one hour.


Therefore, it often makes sense to pack the ads in around the higher rated programming, meaning that at points around other programmes in the evening there will be no ads.


I think I understand what you are getting at.

But as ITV will know then that at 10pm on a Saturday they will have no ads, why don't they put some filler on like The Planet's Funniest Animals instead of going to all that effort and making the Dame Edna Show?
JH
Jonathan H
Woody_streatham posted:
Brekkie Boy posted:
Woody_streatham posted:
i was just wondering in this day and age of cost cutting, why ITV still show programes round slots where there are no adverts.

For example, last night there was no ads during Dame Edna.

Although rubbish for the viewing public, would it not be better for ITV to show a "Back Soon" slide for an hour around slots they don't sell?

It doesn't work like that. ITV (and C4, C5) are permitted an average 8 minutes an hour of advertising in primetime (7 mins at other time) - but they are permitted a maximum of 12 minutes in any one hour.

Therefore, it often makes sense to pack the ads in around the higher rated programming, meaning that at points around other programmes in the evening there will be no ads.

I think I understand what you are getting at.

But as ITV will know then that at 10pm on a Saturday they will have no ads, why don't they put some filler on like The Planet's Funniest Animals instead of going to all that effort and making the Dame Edna Show?

You seem to think that advertising space is sold before the programme is even made! Ad companies deliberately choose their slots based around what the programme is.
WO
Woody_streatham
Jonathan H posted:
Woody_streatham posted:
Brekkie Boy posted:
Woody_streatham posted:
i was just wondering in this day and age of cost cutting, why ITV still show programes round slots where there are no adverts.

For example, last night there was no ads during Dame Edna.

Although rubbish for the viewing public, would it not be better for ITV to show a "Back Soon" slide for an hour around slots they don't sell?

It doesn't work like that. ITV (and C4, C5) are permitted an average 8 minutes an hour of advertising in primetime (7 mins at other time) - but they are permitted a maximum of 12 minutes in any one hour.

Therefore, it often makes sense to pack the ads in around the higher rated programming, meaning that at points around other programmes in the evening there will be no ads.

I think I understand what you are getting at.

But as ITV will know then that at 10pm on a Saturday they will have no ads, why don't they put some filler on like The Planet's Funniest Animals instead of going to all that effort and making the Dame Edna Show?

You seem to think that advertising space is sold before the programme is even made! Ad companies deliberately choose their slots based around what the programme is.


But with this rule regarding the total amount of ads allowed, then even a 10m rating programme at 10pm will then only be stealing ad time from an earlier show.

But regardless of the programme, some slots never have ads - such as Emmerdale on a Sunday.

Why bother with making shows for slots they know will have no ads?
PR
Primetime
Harry Hills TV Burp doesn't have ads, just ITV promos.
GM
GMc
Speaking of Blank Screen, anyone remember the late-night interactive quiz show on ITV: Blank Screen.
My, how times have changed.
AN
Ant
Primetime TV posted:
Harry Hills TV Burp doesn't have ads, just ITV promos.

It did last night.
PR
Primetime
Ant posted:
Primetime TV posted:
Harry Hills TV Burp doesn't have ads, just ITV promos.

It did last night.


and the other times I watched it didn't.
OV
Orry Verducci
Why should ad slots affect programming? If they started showing other shows, for example, Funniest Animals instead of Dame Edna like you suggested, the channel would loose viewers. If the channel looses viewers, they loose ad revenue all round. Therefore, it makes sense to keep showing Dame Edna. Also, when the programmes are made, they probably have no idea what ads are shown and when, all of that is decided after the show is scheduled.
JH
Jonathan H
Woody_streatham posted:
Jonathan H posted:
Woody_streatham posted:
Brekkie Boy posted:
Woody_streatham posted:
i was just wondering in this day and age of cost cutting, why ITV still show programes round slots where there are no adverts.

For example, last night there was no ads during Dame Edna.

Although rubbish for the viewing public, would it not be better for ITV to show a "Back Soon" slide for an hour around slots they don't sell?

It doesn't work like that. ITV (and C4, C5) are permitted an average 8 minutes an hour of advertising in primetime (7 mins at other time) - but they are permitted a maximum of 12 minutes in any one hour.

Therefore, it often makes sense to pack the ads in around the higher rated programming, meaning that at points around other programmes in the evening there will be no ads.

I think I understand what you are getting at.

But as ITV will know then that at 10pm on a Saturday they will have no ads, why don't they put some filler on like The Planet's Funniest Animals instead of going to all that effort and making the Dame Edna Show?

You seem to think that advertising space is sold before the programme is even made! Ad companies deliberately choose their slots based around what the programme is.


But with this rule regarding the total amount of ads allowed, then even a 10m rating programme at 10pm will then only be stealing ad time from an earlier show.

What?? The rules regarding the maximum number of ads shown are per hour, not per day. You can't 'borrow' extra ad space from an earlier hour and show them in a high-rated hour.

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