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Biography Channel to relaunch as Bio

(March 2007)

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TI
This Is Granada
Taken from Digital Spy:

Quote:
The Biography Channel, a joint venture between BSkyB and A&E Networks, is to be rebranded as Bio from April.

A new logo and on screen identity will be launched, giving it a more contemporary look. The channel hopes the move will better reflect the broader range of programmes on the channel, which include documentaries about classic Hollywood icons as well as reality series' such as The Simple Life.

Head of marketing Michelle Danks said: "With a wider range of programming we felt that the old identity no longer reflected this change, or the growth of the channel from documentaries to entertainment, from classic to contemporary."

Launched in October 2000, the channel is available throughout the UK and Ireland on cable and satellite services, reaching 8.5 million households on Sky 161 and Virgin TV 242.


I think the name 'Bio' sounds really stupid! What next? BBC One to ‘BB1’, The Discovery Channel to ‘Disc’, Sky Travel to relaunch as ‘Sky T’?

I think the Biography Channel is a good channel with some really interesting programming! ‘The Simple life’ and other ‘reality’ stuff should stick to Living TV where I can avoid it!
MD
mdtauk
Bio is an acceptable shortening of Biography, as in "Presenter's Bio"
ST
Stuart
The name "Bio" would make me think it would be something about science Shocked
GM
nodnirG kraM
There are rumours that a sister channel for made-up biographies will launch at the same time.
SP
Spencer
StuartPlymouth posted:
The name "Bio" would make me think it would be something about science Shocked


I instantly thought of Baby Bio.
BA
Bail Moderator
I keep seeing it a Bi r o and as such a channel about ball point pens...
SU
superdudeman007
StuartPlymouth posted:
The name "Bio" would make me think it would be something about science Shocked

Washing powder Laughing Another TV station hits a new low...
MD
Mr D'Arcy
superdudeman007 posted:
StuartPlymouth posted:
The name "Bio" would make me think it would be something about science Shocked

Washing powder Laughing Another TV station hits a new low...


You're watching new improved Bio.
IS
Inspector Sands
martinDTanderson posted:
Bio is an acceptable shortening of Biography, as in "Presenter's Bio"


Normally it would be shortened to 'Presenter Biog'. I agree that Bio sounds like a science channel
G4
G4
Quote:
as well as reality series' such as The Simple Life.

What? Huh? Bio is supposed to be quality, not trash.
RU
russnet Founding member
G4 posted:
Quote:
as well as reality series' such as The Simple Life.

What? Huh? Bio is supposed to be quality, not trash.


If it were trash, it should be called Biodegradable

I'll get me coat Very Happy
ST
Stuart
TV Fetish posted:
superdudeman007 posted:
StuartPlymouth posted:
The name "Bio" would make me think it would be something about science Shocked

Washing powder Laughing Another TV station hits a new low...


You're watching new improved Bio.

Then 3 months later:
"New Bio3 - with added colonic irrigation - live"

russnet posted:
I'll get me coat Very Happy

Oi - I thought it was only me that remembered that get-out line! Laughing Laughing Laughing

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