AR
ITV make their boxing comeback this Saturday as they cover the Amir Khan fight live in prime time.
I, for one, strongly welcome this decision and think a serious return to regular terrestrial boxing is essential for the long- term wellbeing of the sport.
My reasoning is simple: In the 1990s the likes of Steve Robinson, Nigel Benn, Chris Eubank and Prince Naseem Hamed had their fights televised by ITV on a Saturday night with audiences of around 12 million. They became household names and were attractive commercial property.
Compare that to the boxing stars of today: Ricky Hatton, Joe Calzaghe, Matt Skelton and Scott Harrison. Their fights are shown by Sky and have been since they hit the big time and they are known only to a small number of diehard fight fans. This cannot be good for the sport as a whole and I believe unless boxing, and I eman proper boxing returns to terrestrial TV soon its mediuma dn long term futures are bleak. Sky are already cutting back on their coverage- last weekend's Joe Calzaghe fight wasnt shown at all!
Good on you ITV for investing in boxing, I'm sure it'll attract a decent audience.
I, for one, strongly welcome this decision and think a serious return to regular terrestrial boxing is essential for the long- term wellbeing of the sport.
My reasoning is simple: In the 1990s the likes of Steve Robinson, Nigel Benn, Chris Eubank and Prince Naseem Hamed had their fights televised by ITV on a Saturday night with audiences of around 12 million. They became household names and were attractive commercial property.
Compare that to the boxing stars of today: Ricky Hatton, Joe Calzaghe, Matt Skelton and Scott Harrison. Their fights are shown by Sky and have been since they hit the big time and they are known only to a small number of diehard fight fans. This cannot be good for the sport as a whole and I believe unless boxing, and I eman proper boxing returns to terrestrial TV soon its mediuma dn long term futures are bleak. Sky are already cutting back on their coverage- last weekend's Joe Calzaghe fight wasnt shown at all!
Good on you ITV for investing in boxing, I'm sure it'll attract a decent audience.