I could be wrong and correct me if I am. But I’m pretty sure Big Brother is one of Channel 5’s biggest show. It’s not usual for the channel to air a show that gets over the 1M mark even Will & Grace which is a huge show in the US struggled to peak at half a million viewers
Not exactly, most of their prime time shows get over 1m now, less than that is a pretty average performance for them so they’re not struggling for shows that can rate decently for them. Although Big Brother is one of their bigger shows, probably still just about their biggest, it’s not rating significantly higher than their other shows which it used to. I’d be surprised if they went for another three more years of this as it’s sure only drop further. This series of CBB was pretty good but it must have been the lowest rated series.