Channel 5’s ratings are really feeling the effect of not having Celebrity Big Brother on. Since the 2nd January (the day CBB usually launches) Channel 5 have not managed to get close to the rating it got on the same day the year before. For example on the 6th Jan 2018 CBB got 1.4M on the 6th Jan 2019 The Price Is Right got just 480K.
They're showing The Price is Right?
CBB priced itself out of being viable by giving ridiculous fees (though probably not as ridiculous as reported!) to American celebs the vast majority of the UK audience had never heard of.
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